Duda Farm Fresh Foods Launches Dandy® Celery Sweepstakes; Nichole Towell Comments
OVIEDO, FL - November is just around the corner, meaning consumers will soon be stalking up on fresh celery for their Thanksgiving spreads. Duda Farm Fresh Foods is encouraging them to jump on the celery train a bit earlier with its new “Celery-Brate Tradition” sweepstakes. The supplier aims to drive demand for fresh Dandy® celery by increasing shoppers’ awareness of its versatility and flavor-enhancing benefits.
“This fall, we are launching a new promotion designed to entice shoppers to cook with our products even more!” said Nichole Towell, Senior Director of Marketing and Packaging Procurement. “We’ve been driving home our celery snacking messaging throughout most of this year, and we’re looking to change things up a bit with a more traditional cooking emphasis.”
Duda recognizes the fall and winter seasons are filled with more hosting and celebration events, such as football watch parties and back-to-back holidays. By putting an emphasis on cooking with celery rather than snacking, the provider hopes to reach even more shoppers who might not be as familiar with the versatility of celery.
Participants can enter the “Celery-Brate Tradition” sweepstakes for a chance to win a grand prize pack, which includes high-end, name-brand items such as a porcelain rectangular roaster, food shopper, corn cob holders, a solo stove, and marshmallow roasters. According to a press release, Duda is also choosing one additional winner every week during the promotion to take home a $100 gift card along with five Dandy coupons.
Dandy celery is available in whole stalk, one and two count hearts, and a variety of fresh-cut options to meet each shopper’s needs.
So, be sure to bring Duda into the fold as you are planning out your seasonal displays!