
One Banana Launches Regenerative Agriculture Pilot Project in Partnership with WWF and EARTH University; Rob Adams Comments
CORAL GABLES, FL - One Banana, a family-owned, vertically integrated company committed to the responsible production of the highest quality bananas and natural ingredients, announces the launch of its Regenerative Agriculture Pilot Project. Developed with technical support from EARTH University and the World Wildlife Fund (WWF), this forward-looking initiative is designed to study, implement, and validate regenerative farming practices tailored for tropical crops, laying the groundwork for healthier soils, more resilient ecosystems, and a more sustainable global food system.
This pilot forms part of PlanetA, One Banana’s corporate sustainability strategy, which integrates a regenerative approach into the company’s core business operations.

“This pilot project brings together the scientific research, field expertise, and productivity knowledge of our strategic partnership with WWF, EARTH University, and One Banana. Together, we’re validating and scaling regenerative practices that protect soils, biodiversity, and natural resources to build a healthier, more resilient agricultural model. We’re committed to sharing our insights so these benefits can extend across the entire food system,” said Rob Adams, President of One Banana, in a recent press release.
Advancing Practices that Regenerate the Land
In recent years, One Banana has made significant progress in soil regeneration by incorporating organic matter and applying natural alternatives as soil amendments across more than 3,500 hectares of banana plantations. These by-products serve as a natural source of potassium, nitrogen, and other essential nutrients, significantly reducing the need for synthetic fertilizers. As a result, crops have developed healthier root systems, and soils exhibit increased biological activity, improved structure, and enhanced microbiological diversity.

The pilot project will focus on:
- Studying the environmental and agronomic impacts of regenerative practice
- Testing and validating field techniques adapted to tropical crop systems
- Scaling the most effective practices within One Banana’s operations
This collaboration between EARTH University, WWF, and One Banana brings together academic excellence, scientific expertise, and field-based implementation.