FRESNO, CA - Say hello to a summer sales increase! With peak season underway for nectarines, peaches, and plums, Trinity Fruit Company is helping its retail partners increase traffic in the stonefruit sector. Vice President Gunner White and Vice President of Marketing Angela Hernandez recently provided a closer look at the supplier’s 2025 season.

“Stonefruit delivers the quintessential taste of summer, sparking nostalgia and delight for consumers each year. This season is off to a strong start with excellent quality and great volume across the board. Fruit is sizing well, catering to various consumer preferences with grab-and-go pouch bags and premium single-layer Euro packs,” shares Angela.

Following a successful eight-week run, Trinity Fruit Company’s apricot season is coming to a close. The supplier is now harvesting its highest volume peach varieties—Princess Time and Crimson Lady—perfect for baking and snacking. Early nectarines, including Honey Fire, are also coming in strong with large volume, Angela tells me.

“An exciting addition this year is the BLACK DIAMOND® plum program, now debuting with eye-catching new packaging designed to draw attention to summer produce displays,” she explains. “Additionally, our organic Stone Fruit line continues to expand, with peaches, nectarines, and plums available—including the recent launch of a convenient 4-count tray pack for organic peaches and nectarines.”

Backed by this robust portfolio of stonefruit varieties, Trinity Fruit Company collaborates with its retail partners to ensure strong performance across the category.

“We’re working closely with our retail partners to support in-store promotions and consumer education, helping to boost sales while highlighting the quality, taste, and story behind every piece of fruit,” says Gunner.

“Though specific varieties change frequently throughout the season, we encourage retailers to highlight the full range of commodities and emphasize the consistently exceptional eating experience stonefruit delivers,” Angela adds.

ANUK will be back with more updates on the Trinity Fruit portfolio and the opportunities it generates, so stick around!