Lemon Market Currently Strong; Supplies Slightly Tight as Ventura County/Oxnard Transition Gets Underway



UNITED STATES - Lemons have been on our radar throughout spring and heading into summer, as demand, regional transitions, and more have kept the market active.

Our most recent update reports more of the same.

As The Source reported, “markets remain strong overall, with 165 count and smaller sizes still slightly tight.” The report explained that San Joaquin Valley is nearing completion, with roughly one week remaining, as Ventura County/Oxnard transitions into the primary growing region.

Lemons are on the radar throughout spring and heading into summer, as demand, regional transitions, and more have kept the market active

According to data reported from the Los Angeles Terminal Market on June 16, 2025, lemon offerings are leaning light. For California’s South and Central District, the terminal reported the following prices:

  • 75s 30.00-33.00 mostly 31.00-32.00 occasional higher/lower
  • 95s 32.00-34.00 mostly 33.00-34.00 occasional higher/lower
  • 115s 35.00-38.00 mostly 36.00-37.00 occasional higher/lower
  • 140s 37.00-40.00 mostly 38.00-39.00 occasional higher/lower
  • 165s 39.00-42.00 mostly 40.00-41.00 occasional higher/lower
  • 200s 39.00-42.00 mostly 40.00-41.00 occasional higher/lower
  • 235s 39.00-42.00 mostly 40.00-41.00 occasional higher/lower

For additional updates across a variety of categories, keep reading us here at AndNowUKnow.


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Reports: Heat Wave to Bring Warmth and Higher Temps Across Central, Eastern U.S.



UNITED STATES - A warm stretch of weather is set to settle over the central and eastern United States in the coming days, with temperatures expected to be the highest of the year so far, and in some places, the highest in several years when considering humidity and duration. The warmth will gradually move eastward from the Rockies, bringing upper 90s and low 100s to parts of the country.

Alex Duffus, Meteorologist, AccuWeather

“To finish up the week, temperatures can challenge daily record highs from the central Rockies to the Plains and Midwest,” said AccuWeather Meteorologist Alex Duffus. “Temperatures will climb into the upper 90s and low 100s, which is 10-20 degrees above the historical averages for the second half of June.”

Chad Merrill, Senior Meteorologist, AccuWeather

Communities may see an increase in energy use as people turn to fans and air conditioning. AccuWeather Senior Meteorologist Chad Merrill noted, “The magnitude and longevity of this heat wave will be a shock to the system.” Merrill added that Detroit, for example, “hasn’t even hit 90 degrees this year and may have a stretch of at least seven days at or above this mark coming up starting on Saturday.”

By early next week, the warm spell will extend into the Great Lakes, mid-Atlantic, and New England regions. People are encouraged to stay mindful of the warmer conditions, take breaks when outdoors, and stay hydrated.

A warm stretch of weather is set to settle over the central and eastern United States in the coming days, with temperatures expected to be the highest of the year so far

Check back with ANUK for updates on how this heat wave could influence crops, transport, and daily life.


From Produce Aisle to Premium Platform: AUTUMNCRISP® To Shine at Summer Fancy Food Show; Elena Hernandez Comments



NEW YORK CITY - Sun World International, an international leader in produce licensing with one of the largest and longest-running breeding programs in the world, will showcase AUTUMNCRISP Grapes June 29-July 1, 2025, in booth 5140 at the Plant-Based Pavilion during the 2025 Specialty Foods Association Summer Fancy Foods Show in New York City.

Sun World is bringing more than grapes to the show — it’s bringing a signal that produce has arrived as a category to watch in the specialty food world. With crisp texture, balanced sweetness, and one of the fastest-growing retail footprints in the grape category, AUTUMNCRISP is more than a fresh produce commodity — it's a brand reshaping consumer expectations around fresh fruit.

Elena Hernandez, Director of Global Marketing Insights, Sun World International

“For decades, fresh produce has been treated as a commodity — transactional, unbranded, and often overlooked in conversations about food innovation. But that’s changing. Produce is becoming culture. It’s showing up in consumer trends, premium retail experiences, and lifestyle conversations. Our brands are helping lead that shift — proving that fresh fruit can have flavor, identity, and loyal fans, just like any top-tier specialty food,” said Elena Hernandez, director of global marketing insights at Sun World, in a recent press release. “The success we’re seeing with AUTUMNCRISP is proving that branded fresh fruit can compete in the same arena as the most celebrated specialty foods — and win.”

Why now? With fresh fruit trending across wellness, clean label, and functional food markets, and grapes gaining attention in beauty and gut health conversations, AUTUMNCRISP is emerging at the intersection of taste, health, and brand storytelling.

Sun World International, an international leader in produce licensing with one of the largest and longest-running breeding programs in the world, will showcase AUTUMNCRISP Grapes June 29-July 1, 2025

Already available at major retailers nationwide and growing in global demand, AUTUMNCRISP was recently recognized for surpassing $1 billion in global retail sales, a rare feat for a table grape brand and a defining moment for the category.

With attendance from thousands of buyers, chefs, food media, and tastemakers, the Summer Fancy Food Show represents a critical opportunity for fresh produce brands to claim cultural relevance in a space traditionally dominated by shelf-stable categories. The show also features exclusive trend panels, first-look innovation showcases and an emphasis on plant-based innovation, positioning AUTUMNCRISP as a strategic addition to media and buyer agendas.

With crisp texture, balanced sweetness, and one of the fastest-growing retail footprints in the grape category, AUTUMNCRISP is more than a fresh produce commodity — it's a brand reshaping consumer expectations around fresh fruit

The Summer Fancy Food Show in NYC is the industry’s premier product discovery event, offering a curated showcase of high-quality, artisan products in more than 40 categories — and an invaluable preview of where consumers’ needs, wants and values are headed.


Reports: Peach Market Sees Steady Volume and Pricing



CALIFORNIA - Good quality and steady pricing are headlining the latest peach market insights, as California’s San Joaquin Valley growers report good supply.

Kicking off in May, the San Joaquin Valley peach season extends through October. Currently, volume and pricing are steady. Growers have also reported good quality, with larger and improved varieties arriving weekly, according to a The Source report from June 11.

The Los Angeles Terminal Market reported a steady market, with a slightly lower supply. The following price ranges were reported for white and yellow flesh varieties (25 lb cartons loose):

  • White Flesh Varieties: 40 size 26.00-28.00 mostly 27.00-28.00 occasional higher/lower 54-56 size 28.00-30.00 mostly 29.00-30.00 occasional higher/lower fair quality 20.00-23.00 mostly 21.00-22.00 60-64 size 22.00-25.00 mostly 23.00-24.00 occasional higher/lower
  • Yellow Flesh Varieties: 54-56 size 25.00-28.00 mostly 26.00-27.00 few 30.00-32.00 occasional higher/lower 60-64 size 22.00-25.00 mostly 23.00-24.00 occasional higher/lower 70-72 size 20.00-23.00 mostly 21.00-22.00 occasional higher/lower
Good quality and steady pricing are headlining the latest peach market insights, as California’s San Joaquin Valley growers report good supply

Other key stonefruit opportunities are on the horizon, as nectarines are also in good supply, and plum volumes are increasing as the season progresses. As the California cherry season comes to a close, Washington’s crop has begun, showing a strong size profile peaking in the 10–10.5 row range, The Source noted.

For more updates on category volume and pricing, be sure to leave a tab open to ANUK.


Mastronardi Produce® Geoff Kosar Discusses Organic Expansion Before Organic Produce Summit 2025



KINGSVILLE, CANADA - With the Organic Produce Summit less than a month away, you need your list of must-see exhibitors prepared. Mastronardi Produce® has a plethora of announcements you won’t want to miss, such as the stand-out performer Organic Summer Blast™ Blueberries and the long-standing fan-favorite Organic Campari® tomatoes.

Geoffrey Kosar, Vice President of Marketing, Mastronardi Produce®
Geoffrey Kosar, Vice President of Marketing, Mastronardi Produce®

“We're always expanding our organics line to meet consumer demands,” shared Geoff Kosar, Vice President of Marketing. “More consumers than ever are seeking greater transparency from brands before making purchase decisions, especially surrounding fresh produce. Key concerns about health, sustainability, and environmental impact are driving a greater demand for high-quality, organically grown produce, as consumers prioritize not only the nutritional benefits but also the environmental implications of their food choices.”

Mastronardi Produce will have the following brands on display at OPS:

  • Organic Flavor BOMBS® - These are a fan favorite, so providing an organic version was a natural fit for Mastronardi Produce. Shoppers are always looking for their favorite product offerings in an organic version.
  • Organic Campari® - As the world's first branded tomato, Campari tomatoes were the greenhouse grower's first branded organic tomatoes as well. Considered the tomato lover's tomato, it offers the perfect balance of sweetness and acidity.
  • Organic Summer Blast™ Blueberries - The varieties packed in this label consistently give the juicy blast of flavor consumers are looking for. These berries are bursting with sweet, rich goodness reminiscent of summer days in the sun.

“Greenhouse-grown organic produce ensures the fruits and vegetables people love are reliable, consistent, flavorful, and available all year,” added Geoff. “Mastronardi Produce offers a wide range of fresh and flavorful organic tomatoes, peppers, cucumbers, and berries from the brands consumers know and trust.”

Mastronardi Produce® has a plethora of announcements you won’t want to miss, such as the stand-out performer Organic Summer Blast™ Blueberries and the long-standing fan-favorite Organic Campari® tomatoes
Mastronardi Produce® has a plethora of announcements you won’t want to miss, such as the stand-out performer Organic Summer Blast™ Blueberries and the long-standing fan-favorite Organic Campari® tomatoes

Branding, packaging, and labeling are all important for standing out on the shelf, and Mastronardi Produce has always succeeded in this arena.

“The Summer Series berries feature fun, inviting, and bright packaging that draws consumers into the experience and evokes the feeling of eating fresh summer berries, even in the middle of winter,” said Geoff. “Having a robust offering of the brands and products consumers know and trust available as organic options lends credibility to the organic version and gives consumers choices at the shelf level to pick up their favorite produce in the organic version.”

Be sure to stop by booth #607 to see more from the greenhouse grower yourself!