Colombia Avocado Board Announces Release of New Handling Guide; William Watson Comments
ORLANDO, FL - The path to avocado category success has been tactically mapped out with the help of the Colombia Avocado Board (CAB). As the sector continues to grow in terms of popularity and production, the association has debuted its first-ever Colombian avocado handling guide.
“While the growth continues to astound us, we recognize that also means we need to prove ourselves as a consistent and high-quality supply region,” said William Watson, Managing Director of CAB. “This is a tool that helps us move the needle forward and provide those assurances that buyers are looking for.”
The guide offers supply chain-wide support sharing vital information from pre-planting to retail, on the best methods for maintaining the appearance, flavor, and shelf-life of avocados from the Colombian region. Developed to aiding growers, shippers, and importers/exporters in achieving and maintaining the highest quality product for the longest possible time, the detailed guide provides in-depth information as to why CAB recommends steps be taken and how those steps will benefit Colombia avocado quality.
According to a press release, the guide is authored by industry expert John Bower, who traveled to the region and followed the supply chain to study the data and the avocados himself.
“Providing everyone with access to this free Colombian Avocado Handling Guide, we hope to move toward industry norms for our fruit,” Watson continued. “Our goal in developing this guide is to enable every person throughout the supply chain to provide the best avocados possible to their customers and build on our reputation as a global avocado leader.”
Colombia is a year-round global avocado producer and exporter that continues to expand acreage, as well as more certified orchards and packing facilities, the release noted.
To download the handling guide, click here.
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