The 2021 Southeast Produce Council's Southern Exposure Event Rallies Industry Members



ORLANDO, FL - To be able to physically share a space with other industry members is an experience that I will always revel in and cherish, especially after its incredibly ineffable absence. It took me a week to remember how to pack a suitcase, yes, but the rewards were great at the 2021 Southeast Produce Council's (SEPC) Southern Exposure: The Rise of Produce. While I may still be searching for and inscribing the words that express how much the trade show experience meant to me in many ways, I tapped a few industry members who were more than elated to share their own reflections.

Industry members from near and far recently connected at the 2021 Southeast Produce Council's (SEPC) Southern Exposure: The Rise of Produce

Check out what they had to say here in this AndNowUKnow feature...

Megan Zweig, Vice President, DMA Solutions

Megan Zweig, Vice President, DMA Solutions"There was absolutely nothing about Southern Exposure that was a surprise to me other than the absolutely beautiful weather in Orlando! As one of the first hybrid events of 2021, I'd give the team at SEPC an A+ for navigating a completely unpredictable situation in the best possible way. Do I think we all learned a few things we could do better in the future? Sure! And I am grateful to the team and industry volunteers at SEPC for being pioneers in guiding our industry to optimize tradeshows while we navigate the realities of 2021 together."

Harold Paivarinta, Senior Director of Sales and Business Development, Red Sun Farms, and SEPC Chairman of the Board

Harold Paivarinta, Chairman of the Board, Southeast Produce Council, and Senior Director of Sales and Business Development, Red Sun Farms"Although circumstances prevented Southern Exposure from breaking attendance records set last year, based on the overwhelmingly positive feedback we've received over the course of the show, the Council delivered yet another impactful event for our members who attended both in-person and virtually. Southern Exposure 2020 concluded as the pandemic was in its earliest days, so it was only fitting that the 2021 event was safely and successfully executed as we begin to move forward toward brighter days ahead. We will take a day or two to celebrate this successful event and get right back into preparing for Southern Innovations in September in beautiful Savannah, Georgia. We are confident a few records will be broken in September!"

Dan Canales, Senior Vice President of Sales, Marketing, and Processing, Ippolito International

Dan Canales, Senior Vice President of Sales, Marketing, and Processing, Ippolito International"The SEPC show was [Ippolito's] first step back into the live trade show arena after a year away. Although we're all not back at 100 percent, it is nice to be able to catch up with old friends and business partners and establish new relationships. Call me a bit old school, but I still appreciate the opportunity to talk to people in person and discuss our product lines and new opportunities with them. There's a certain connection that cannot be replicated with a Zoom call."

Kim Andreason, Produce Program Coordinator, Jason's Deli

Kim Andreason, Produce Program Coordinator, Jason's Deli"The resiliency of this industry over this past year was definitely seen at Southern Exposure. It was wonderful to see everyone again in person and hear stories of how companies were able to come together and pivot through all of the many challenges we have experienced during this pandemic. The excitement of everyone being here and signs of getting back to some sort of normalcy were definitely felt at the event, and SEPC did a great job of bringing us all back together."

Kristin Yerecic Scott, Marketing Director, Yerecic Label

Kristin Yerecic Scott, Marketing Director, Yerecic Label"SEPC Southern Exposure: The Rise of Produce was so phenomenal. It was wonderful to have the produce industry together again, and our team was so pleased with the safety measures the council took to ensure that everyone could get together again for some great education sessions, networking, and camaraderie."


For more details, stats, and reflections on the 2021 Southeast Produce Council's Southern Exposure: The Rise of Produce, check out the recap here and read what David Sherrod, Teri Miller, and Mike Roberts had to say as well.

A huge thank you to SEPC for the wonderful opportunity, and it was great to see all of our industry friends in Florida!

Southeast Produce Council


Costco Reports March Sales Results



ISSAQUAH, WA - Costco is once again touting admirable success in the retail sector. The retailer pulled back the curtain on recent growth with the reveal of its March sales results, which showcased several specific metrics on the up and up for the retail giant.

Costco reported net sales of $18.21 billion for the retail month of March, which was the five weeks that ended April 4, 2021. This is an increase of 17.6 percent from its report of $15.49 billion in net sales last year, according to the report.

For the thirty-one-week period ending April 4, 2021, Costco reported net sales of $111.37 billion, an increase of 15.7 percent from the reported $96.25 billion that was seen during a similar period last year.

Costco reported net sales of $18.21 billion for the retail month of March, which was the five weeks that ended April 4, 2021

Comparable sales also show that Costco’s Canadian business was outpacing U.S. operations, as the retailer reported 28.3 percent sales in Canada versus 13.9 percent in the U.S. for the five-week period. For the 31-week period, Costco’s Canadian sales showed 17 percent, while 12.6 percent was attributed to the U.S.

Costco currently operates 807 warehouses, with 559 in the United States and Puerto Rico, 104 in Canada, 39 in Mexico, 29 in the United Kingdom, 28 in Japan, 16 in Korea, 14 in Taiwan, 12 in Australia, three in Spain, and one in Iceland, France, and China. The retailer also operates e-commerce sites in the U.S., Canada, the United Kingdom, Mexico, Korea, Taiwan, Japan, and Australia.

As the retailer continues to bolster its growth in the sector, more news will surely emerge. So, keep an eye out for ANUK.

Costco


It's A Wrap! The Southeast Produce Council's Southern Exposure: The Rise of Produce Hits the High Marks



ORLANDO, FL & THE VIRTUAL UNIVERSE - When I stepped into the Swan and Dolphin Resort, the excitement was palpable. The energy felt dynamic and electric. It was like returning home—home to a space we cherish now more than ever and one we have all dreamt of occupying this past year: trade shows. As we were welcomed into Southeast Produce Council’s (SEPC) Southern Exposure trade show, the anticipation that we have felt in these recent months settled into gratitude.

David Sherrod, President and Chief Executive Officer, Southeast Produce Council“We thought this year’s Southern Exposure was a wonderful success despite all of the obstacles we’ve faced through the COVID-19 pandemic. We knew it was going to take some time to recoup pre-pandemic attendance numbers, and we could not be more pleased with the participation and support of our members,” David Sherrod, President and Chief Executive Officer, Southeast Produce Council, stated. “We were able to provide a hybrid show experience to our retail and foodservice members who chose to participate, giving them the opportunity to network from any location with our 275 exhibitors/level sponsors.”

Each of the exhibitors participated within the SEPC Virtual Garden, even though, due to travel restrictions, some were unable to exhibit in Orlando.

“There were 403 self-registered buyers for Southern Exposure, including both onsite in Orlando and within the SEPC Virtual Garden. Despite all of those who were unable to attend, we were still able to provide an outstanding buyer-to-seller ratio,” David added.

David Sherrod, President and Chief Executive Officer of Southeast Produce Council, dressed for the part for The Rise of Produce (featuring Harold Paivarinta of Red Sun Farms as Darth Vader)

Themed The Rise of Produce, this 2021 trade show was designed to “restore unity to the produce galaxy” during a time when I believe we all have needed it most and are ready to reconnect, increase our value, and impact the consumer in innovative and diverse ways.

The show hosted a sold-out exhibitor space as well as attendance from over 1,500 industry members. In addition, SEPC’s Virtual Garden—the virtual interactive platform David referred to—allowed buyers and all those in attendance the opportunity to engage with the material and correspond in real-time with onsite exhibitors, sessions, events, and more.

For those who could not attend, Southeast Produce Council provided a virtual platform for exhibitors and buyers titled the Virtual Garden

With Star Wars as the thematic backdrop, we all donned our masks—be you Jedi or Storm Trooper—and converged on the fresh produce itinerary, which launched April 5 and 6 and ran through the SEPC Prayer Breakfast on the 9.

Mike Roberts, Director of Produce Operations, Harps Food Stores“Getting to reconnect with friends and colleagues was amazing! It has been too long since we were all together. It may not have been the biggest SEPC ever but it’s one I will never forget,” Mike Roberts, Director of Produce Operations, Harps Food Stores and SEPC Executive Board Treasurer, shared with me. “The educational sessions were awesome, the expo was great, and all of the social distancing practices in place! It was a great and safe show!”

In order to get into the swing of things on the ground, Southern Exposure kicked off the week with a VIP Dinner on Monday 5, followed by a host of festivities including the Tom Page Golf Classic and STARS and STEP-UPP Dinner.

This year’s Tom Page Golf Classic Winners (two courses at Reunion Resort Golf Courses) were:

1st Place

  • Aaron Miller, Howard Litaker, Bill Pollard, Mr. Burch
  • Jeff Weaver, Ray England, Michael Bader, John Williams

2nd Place

  • Raul Alfonso, Derin Benson
  • Kevin Stanger, Dave Barton, Joe Esta

3rd Place

  • Jamey Higham, Andy Hamilton, Dave Yeager, Mike Jenks
  • Wayne Szabla, Chris Elsie, Meagan Morgan, Austin Mackey

The STEP-UPP class gathering in-person to celebrate, one of the many festivities put on during SEPC's Southern Exposure

As the week gained momentum, the STARS Breakfast energized the crowd with speakers Megan Zweig, Vice President of DMA Solutions, and Wendy McManus of Connect 2 Potential, who brought soulful insights to eager and hungry industry minds as the organization seeks to inform and advance the careers and paths of the next generation of produce professionals.

The incredible Southern Roots Luncheon also had the women in our produce industry on the edge of their seats (and on their feet) as Sarah Frey, CEO and Founder of Frey Farms, and author of the book The Growing Season, shared her story and wisdom. As Teri Miller, Senior Category Manager, The Fresh Market told me, this was one event for the ages.

Teri Miller, Senior Category Manager, The Fresh Market“Sarah Frey was OUTSTANDING. She was real, inspiring, and hilarious. I expect this particular session will be talked about for some time,” Teri shared. “The show was therapeutic for me. It warmed my heart to see the faces I’d missed so much, bump elbows with friends, shake hands, or even bear hug. This show continues to encourage conversations that are exploratory and at times opposing. Which is how it should be.”

As SEPC always offers food for thought and business, a plethora of educational seminars brought attendees together along with events like STARS Cocktails and Careers, Produce for Kids, the Retail and Foodservice Reception, and of course the Opening Gala.

To get attendees primed for an exhibitor floor on Thursday afternoon, SEPC hosted a keynote luncheon that was both emotionally charged with authentic connection and appreciation and an opportunity for heartfelt laughter, tears, and awards. Among those many honors presented was the SEPC Lifetime Membership Award presented to Bobby Creel of L&M Companies.

The Terry Vorhees Lifetime Achievement Award, which was posthumous, was given to Martin Eubanks of South Carolina Department of Agriculture, whose family received the award on his behalf.

I think Emily Murracas said it best during a keynote breakfast video greeting: “Tough times make tough people.”

And tough, strong, and resilient we are!

Hungry for interaction, buyers and suppliers alike took to the Southeast Produce Council's Southern Exposure floor

Duncan Wardle, Founder of iD8 & innov8 and former Head of Innovation and Creativity at Disney, echoed that sentiment and took to the stage on Thursday as one of the event’s keynote presenters. Wardle presented innovation tools, ideas, and creative behaviors to give the audience the permission to think differently and address the consumer experience with a deeper vision and strategy.

With the wrap of the keynote and the opening of the exposition hall, industry members were able to truly settle into the fact that we were all finally boots on the ground. Stepping foot on the show floor flooded me with a wash of nostalgia and possibility, and the Star Wars-themed extravaganza was present in even the smallest of details and some of our favorite booths.

Check out some of the award honorees of Southern Exposure 2021:

Booth Decorating Contest Winners

  • 1st: LUV by Fresh Directions Intl.
  • 2nd: Idaho Potato Commission
  • 3rd: Dave’s Specialty Imports, Inc.

Click Connection Challenge Winners

  • 1st: Kari Cordero (Lowes Foods)
  • 2nd: Adam Brady (Shuman Farms)
  • 3rd: Mattie Fisher (John Green Logistics)

Southern Exposure Best Themed Directory Ad

  • 1st: WP Produce
  • 2nd: Titan Farms

When it came to the coveted Gala Costume Contest Winners, I truly enjoyed David’s response.

“There was awesome participation by our member company families. So many children joined us in costume to celebrate The Rise of Produce. They were all winners,” he expressed.

Anna Burch, Southeast Produce Council's Marketing Manager, poses with other Star Wars aficionados

The Dolphin Grotto and Beach Area hosted the closing party, while those that wanted to extend the show a day longer and soak up the occasion even more attended the SEPC Prayer Breakfast on Friday morning to share their gratitude, camaraderie, and undying support for the industry in which we all work and thrive.

A huge thank you to the Southeast Produce Council team and all those who came out. Whether we air-hugged from six feet away or wrapped each other in big bear hugs, it was an event not to be missed, and we have truly missed all of you!

Southeast Produce Council


Tive Partners With Sensirion to Launch In-Transit Visibility Solution



BOSTON, MA - Innovations within the fresh produce industry show no signs of slowing down as this company continues to unveil creative new strategies to boost efficiency across the supply chain. In its most recent efforts, Tive has joined forces with Sensirion for the development of its multi-sensor tracker Solo 5G, which provides reliable in-transit temperature monitoring.

Martin Forest, Vice President of Technology and Operations, Tive“Tive helps customers and LSPs manage critical shipments and take actions to eliminate preventable delays and damage,” said Martin Forest, VP, Technology and Operations at Tive. “Condition monitoring is key—it must be real-time, hyper-accurate, and compliant. With Sensirion, we are confident that our products have the very best components available so we can focus on improving our solutions and delivering even more to our customers.”

The in-transit visibility solution switches out passive data loggers with real-time visibility into the location, temperature, humidity, shock, and light of sensitive cold chains, according to a press release. Optimizing Sensirion’s state-of-the-art, 3-point calibrated sensors, Tive is able to expedite the delivery of ISO-certified industry-compliant solutions that align with the demanding requirements of shippers and logistics service providers moving their ingredients.

Tive has joined forces with Sensirion for the development of its multi-sensor tracker Solo 5G, which provides reliable in-transit temperature monitoring

In order to achieve this accuracy, Tive’s Solo 5G tracker relies on Sensirion’s ISO 17025-certified humidity and temperature sensor SHT33. The SHT33 technology melds the company’s digital humidity sensing capabilities with new, high-accuracy ISO 17025-certified digital temperature sensing specifically for cold and frozen chain applications on a single chip.

Matthias Scharfe, Product Manager for Humidity and Temperature Sensors, Sensirion“Tive’s innovative tracking solutions are the perfect application for our ISO 17025-certified humidity and temperature sensors, offering highly reliable, accurate, and GDP-compliant sensor technology. Taking this disruptive approach, Tive and Sensirion are revolutionizing cost-efficient temperature tracking in supply chain management,” says Matthias Scharfe, Product Manager for Humidity and Temperature Sensors at Sensirion.

Utilizing state-of-the-art CMOSens® Technology, the SHT33 sensor’s functionality includes energy-saving signal processing, communication speeds of up to 1 MHz, and two distinct and user-selectable I2C addresses. Each of the devices is identified via a unique serial number, and comes with an ISO 17025-accredited calibration certificate, which comprises three temperatures: -30 degrees C, 5 degrees C, and 70 degrees C. These calibration certificates, as well as data for each SHT33 sensor, can be easily downloaded from a server address given in the shipment documents, which allows simple and efficient processing by automated systems.

In order to achieve its high accuracy, Tive’s Solo 5G tracker relies on Sensirion’s ISO 17025-certified humidity and temperature sensor SHT33

SHT33 users can also merge the provided calibration data from their sensors with the calibration data needed for their dataloggers, which drastically streamlines the assembly and testing processes.

To read more about this industry-shaking innovation, click here.

Keep clicking on AndNowUKnow as we bring you the latest information and innovations in the fresh produce industry.

Tive


Produce Marketing Association's Center For Growing Talent Honors Frieda Rapoport Caplan With Women’s Fresh Perspectives Conference Scholarship



NEWARK, DE - The legacy of Frieda Rapoport Caplan is one that will be eternally felt by the fresh produce industry. To contribute to her lasting impact, the Center for Growing Talent (CGT) by the Produce Marketing Association (PMA)—with the help of Karen Caplan and Jackie Caplan Wiggins—announced the founding of the Frieda Rapoport Caplan Women’s Fresh Perspectives Scholarship.

Karen Caplan, Chief Executive Officer, Frieda’s“As we finished off 2020, it was a challenging year for everyone in business. We felt it would be really awesome to memorialize and honor Mom by finding a way to give back to the industry and the foundation,” said Karen Caplan, CEO of Frieda’s. “Jackie and I decided to establish a scholarship to allow a woman who wouldn’t normally have the opportunity to attend the conference to do so—all expenses paid.”

The scholarship will enable a woman in the industry to attend the Women’s Fresh Perspective Conference each year at no cost, according to a press release. The scholarship was designed for women in the industry who, like Frieda, embody a spirit of action, excellence, and dedication to personal and professional development.

Karen Caplan and Jackie Caplan Wiggins—with the help of Center for Growing Talent (CGT) by the Produce Marketing Association (PMA)—have announced the founding of the Frieda Rapoport Caplan Women’s Fresh Perspectives Scholarship

This year’s conference will be held September 12–14, 2021, and the 2021 scholarship recipient should meet a few criteria, including being a first-time attendee of the Women’s Fresh Perspectives Conference and employed in any segment of the produce or floral supply chain at the time of application and the conference. More details about the application can be found here, and those interested should note that applications are being accepted until May 31, 2021.

Megan Nash, Director of Programs, Center for Growing Talent“Many of us will remember Frieda as a transformative leader, a mentor, and an enduring supporter of personal and professional development,” said Megan Nash, Director of Programs at Center for Growing Talent. “It is so fitting that in the years to come, many women will be able to pursue their own development at the Women’s Fresh Perspectives Conference because of this lasting gift. We are so grateful to Karen, Jackie, and the Caplan family for their generous contribution, and we’re honored to be a part of the work to ensure the legacy of Frieda Rapoport Caplan is never forgotten.”

The Caplan family's influence and engagement with the Women’s Fresh Perspectives portfolio stems from the early days of the conference program. Frieda herself was a speaker at the inaugural Women’s Fresh Perspectives Conference and received the Women’s Catalyst Award at the Women’s Fresh Perspectives Breakfast in October 2019 before she passed away in January 2020, after which the award was renamed in her honor.

The Frieda Rapoport Caplan Women’s Fresh Perspectives Scholarship will enable a woman in the industry to attend the Women’s Fresh Perspective Conference each year at no cost

Her family members, including granddaughter Alex Berkley, attend the conference every year. Berkley remains an active leader of the Women’s Fresh Perspectives Committee and served as Co-Chair from 2015–2017.

Cheers to Frieda and her everlasting legacy!

Center for Growing Talent Frieda's


BJ’s Wholesale Club President and CEO Lee Delaney Passes Away



WESTBOROUGH, MA - With the familial bonds that are created within this industry, loss is something we feel as a whole. Today, we as an industry mourn the loss of a selfless and tireless leader, as Lee Delaney, President and CEO of BJ’s Wholesale Club, passed away unexpectedly on Thursday, April 8, at age 49.

“We are shocked and profoundly saddened by the passing of Lee Delaney,” said Executive Chairman of the Board of Directors, Christopher J. Baldwin, in a statement on behalf of the Board. “Lee was a brilliant and humble leader who cared deeply for his colleagues, his family, and his community. We extend our most heartfelt condolences and sympathy to his family, especially his wife and two children. We will honor his legacy and remember the extraordinary impact he had on so many. Our thoughts are with them during this difficult time.”

Delaney will be remembered by all who have had the opportunity to work with him for his humility and unparalleled dedication to the industry.

Delaney joined BJ’s in 2016 as the Chief Growth Officer, according to his LinkedIn page. He later grew into several distinguished roles within the company, holding the position of Chief Commercial Officer shortly after joining the team, and later being promoted to President in 2019. In February of 2020, the esteemed leader was named Chief Executive Officer for the retailer, where he fearlessly led the team through what he called a “remarkable, transformative, and challenging year that structurally changed [the] business for the better,” in the company’s latest earnings report last month. Prior to joining BJ’s, Delaney was a partner in the Boston office of Bain & Co.

Delaney’s legacy will be continued by his wife and two children, and all that were blessed to work alongside this passionate and dedicated industry trailblazer.

We here at ANUK would like to offer our condolences to his family and all those who are mourning the loss of Lee Delaney.


Ahold Delhaize's Retail Business Services Appoints Rom Kosla Chief Information Officer and Executive Vice President, Information Technology



QUINCY, MA - Ahold Delhaize USA recently made a strategic play to strengthen its services company, Retail Business Services. The company appointed Rom Kosla as its new Executive Vice President, IT, and Chief Information Officer (CIO). Kosla will oversee all aspects of IT for the U.S. businesses, with a specific focus on delivering common systems and innovation that create digitally enabled experiences and support the omnichannel ambitions of Ahold’s local brands.

Rom Kosla, Executive Vice President, IT, and Chief Information Officer, Retail Business Services“It is an honor for me to join Retail Business Services,” said Kosla. “We’re emerging from an unprecedented time for the food retail industry, and evolving consumer expectations continue to require new technologies, agile workstyles, and more. I look forward to working alongside my new team and across the organization to support Ahold Delhaize USA and its local brands to pave the way for the future of grocery retail IT.”

Kosla is a food retail veteran with more than 25 years of information technology (IT) experience. He joins Retail Business Services from PepsiCo, where he most recently served as Senior Vice President and CIO of Corporate and Enterprise Solutions. In this position, Kosla was responsible for all enterprise-wide applications, digital sales, and mobile solutions platforms, as well as application security and enterprise-wide development and operations globally.

Retail Business Services recently appointed Rom Kosla as its new Executive Vice President, IT, and Chief Information Officer

Prior to joining PepsiCo, Kosla also worked in IT roles at Deloitte Consulting and Nestle, as noted in a press release. He joined Retail Business Services on April 5, 2021, and will be based in Quincy, Massachusetts.

Roger Wheeler, President, Retail Business Services“Rom has two and a half decades of global IT experience, across all aspects of the industry, from development and applications to infrastructure and e-commerce,” said Roger Wheeler, President, Retail Business Services. “He not only brings a depth of experience that will create strong IT foundations and strategies that support the brands’ omnichannel ambitions, but he is also a great leader of people with a proven track record of developing an inclusive culture where associates are engaged and find purpose in their work. We look forward to leveraging this strong blend of expertise and leadership during a pivotal time for Retail Business Services and all the U.S. businesses as we continue to transform for the future and meet the needs of connected customers.”

Kosla has served as an advisor to the Global Women’s Leadership Forum and as a leader for the Men on Board (MOB) initiative to support and mentor high-potential women to executive leadership roles.

Congratulations to Rom Kosla on earning this new title!

Ahold Delhaize Retail Business Services


Braga Fresh's Casey Mills Discusses the Grower's Vegetable Transition



GONZALES, CA - With seasonal demand for fresh produce already off to the races, so too are companies like Braga Fresh as they kick into high gear. As Casey Mills, Director of Commodity Management, keys me in, the grower has already begun its product transition and is reaping a bounty of offerings that should soon be making their way to your produce aisles.

Casey Mills, Director of Commodity Management, Braga FreshThe 2021 Braga Fresh Salinas, California, growing season is off and running. Beginning on March 29, our full line of Josie’s Organics and Braga Farms commodities and value-added items became available to load at our cooler in Gonzales, California,” Casey tells me. “A few items are still being harvested in the Imperial Valley and Yuma, Arizona, for the next few weeks but will be transferred to Salinas to deliver our customers a seamless one-stop shop for all their organic needs through this year’s transition period.”

As Casey goes on to elaborate, Braga Fresh has already begun harvesting its broccoli, cauliflower, red and green leaf lettuce, green and red cabbage, cilantro, and fennel at its Salinas operation. Starting the week of April 5, organic kale, iceberg lettuce, and romaine will follow suit.

“The early weather patterns for the Salinas growing season have been cooler than normal this year, resulting in most anticipated harvest dates being pushed back roughly a week,” Casey explains. “Thus far, our growers have been able to bridge the gap out of the desert, and we currently do not anticipate any major breaks in supply this spring.”

Beginning on March 29, Braga Fresh’s full line of Josie’s Organics, Braga Farms commodities, and value-added items became available to load at the grower’s cooler in Gonzales, California

Kicking off in mid-May, Braga will continue its harvest in its desert and Mexico regions, as well as in Santa Maria, California, from early May through early June in order to provide buyers with a year-round supply of organic celery and celery hearts.

Currently, Braga Fresh is reporting excellent quality amongst its celery, celery hearts, and organic leaf lettuces, along with promotable volumes available.

With so many offerings and so much demand from shoppers, now is the perfect time to take advantage of this key transitional period, ensuring a well-stocked produce section throughout the spring and summer.

Braga Fresh


USDA Cites Multiple Companies in California and Texas for PACA Violations



WASHINGTON, DC - The U.S. Department of Agriculture (USDA) has imposed sanctions on five produce businesses for failure to meet contractual obligations to the sellers of produce they purchased and failing to pay reparation awards issued under the Perishable Agricultural Commodities Act (PACA). In total, the five produce businesses did not pay $61,035.

Direct from the USDA Agricultural Marketing Service:

The following businesses and individuals are currently restricted from operating in the produce industry:

  • Fresh by Nature Inc., operating out of Norco, California, for failing to pay a $22,421 award in favor of a California seller. As of the issuance date of the reparation order, Manuel R. Pinon was listed as the officer, director, and major stockholder of the business
  • Prime Quality Produce Inc., operating out of Los Angeles, California, for failing to pay a $3,057 award in favor of a Texas seller. As of the issuance date of the reparation order, Jaqueline Cisneros and Daniel Garcia were listed as the officers, directors, and/or major stockholders of the business
  • D & M Produce LLC, operating out of McAllen, Texas, for failing to pay a $28,314 award in favor of an Arizona seller. As of the issuance date of the reparation order, Maria V. Mendoza was listed as the manager and member of the business
  • Tin Mex Imports Corp., operating out of McAllen, Texas, for failing to pay a $3,680 award in favor of a Texas seller. As of the issuance date of the reparation order, Jose De Jesus Moreno, Silvestre Moreno Mendoza, and Ana Lucia Moreno were listed as the officers, directors, and/or major stockholders of the business
  • 2JM Produce LLC, operating out of Edinburg, Texas, for failing to pay a $3,563 award in favor of a Texas seller. As of the issuance date of the reparation order, Joel Carcano, Jr., was listed as the manager and member of the business

PACA provides an administrative forum to handle disputes involving produce transactions; this may result in a reparation order being issued that requires damages to be paid by those not meeting their contractual obligations in buying and selling fresh and frozen fruits and vegetables. USDA is required to suspend the license or impose sanctions on an unlicensed business that fails to pay PACA reparations awarded against it, as well as impose restrictions against those principals determined to be responsibly connected to the business when the order is issued. Those individuals, including sole proprietors, partners, members, managers, officers, directors, or major stockholders, may not be employed by or affiliated with any PACA licensee without USDA approval.

By issuing these penalties, USDA continues to enforce the prompt and full payment for produce while protecting the rights of sellers and buyers in the marketplace.


For more information, and to read the press release in its entirety, click here.

USDA Agricultural Marketing Service


NatureSweet® Launches “Tomatoes Raised Right” Media Campaign



SAN ANTONIO, TX - In the same way that Rome wasn’t built in a day, neither were NatureSweet®’s delicious tomatoes. Celebrating the detailed work that goes into growing the fruit, the supplier has announced the national rollout of its new media campaign, Tomatoes Raised Right, to tell its brand story.

Lori Castillo, Vice President of Marketing, NatureSweet®“We are proud and excited about our Tomatoes Raised Right campaign,” said Vice President of Marketing, Lori Castillo. “This campaign is about all of the hard work each and every one of our Associates does 365 days a year to provide consumers with the best-tasting tomatoes.”

The new campaign features an intriguing new look and style, including an updated website, digital advertisements, and television spots, in addition to newly designed promotional shippers and point-of-sale materials. Each of these components has been carefully redesigned to highlight the delicate journey of NatureSweet tomatoes, from the company’s sustainable growing practices to the homes of shoppers, a press release explained.

NatureSweet® has announced the national rollout of its new media campaign, Tomatoes Raised Right, to tell its brand story

The Tomatoes Raised Right media campaign is centered around opening the grower’s greenhouse doors and sharing its unique story with consumers all over the world through a detailed and authentic look at the company’s growing practices. It gives an inside look at the many contributions made throughout the season, from planting and nurturing to hand-picking and packaging every single tomato, proving that raising something right doesn’t happen in one day.

The campaign kicked off in the USA in November of 2020, with TV and digital support airing across four major geographic areas. The national rollout was launched this March and has shown increased sales to date.

Keep reading ANUK for the latest news in the fresh produce industry.

NatureSweet®