WATSONVILLE, CA - As Sambrailo nears its 100-year milestone, the industry partner is looking ahead to the new year with growth in its sights. The company has built a legacy in the industry for its innovative packaging solutions. Now, Sambrailo is expanding its services and product lines beyond berries.

Sambrailo’s Packaging Resource Management suite of services, which expands across all fruit and vegetable categories, will be offered alongside its leading sustainable product line, ReadyCycle®, a press release explained. The team at Sambrailo leading the change includes a mix of veterans and fresh perspectives, one of which is new addition Mike Keegan, who joined the team earlier this year.

Brought on as the Director of Business Development, Sales, and Marketing, Keegan brings with him a background in value-added vegetable products and procurement. His passion to expand back into vegetable categories and new growing regions is fuel for the company’s momentum.

“We are excited to have Mike on our leadership team to pursue this next chapter in our legacy; his energy and leadership is a great addition,” said President and CEO Mark Sambrailo.

According to the press release, Sambrailo is adapting with the industry to provide and seize opportunities that utilize the company’s strength. The Packaging Resource Management services once again call to mind the company’s ability to adapt its strategy quickly to grow and push past boundaries in this industry, simply by doing what it does best.

Sambrailo’s Resource Management includes curated solutions for:

• Packaging Operations including specialized grower issuance
• Real-time Inventory Management
• Customized Procurement and Forecasting
• Product Development and Marketing services
• Quality Assurance and Control through their supplier and inbound inspection program
• Traceability and Food Safety Compliance programs and reporting

Joining Keegan to lead the Sambrailo team is the new Director of IT and Innovation, Erik Sambrailo. Erik Sambrailo has been on board since 2014 and brings an engineering background to the table. His drive to continue his family’s reputation in packaging innovation and continuous improvement processes have added a fresh perspective to the company’s culture.

“I am really excited about the team we have in place and for us to continue helping our customers find innovative ways to do what they do best,” said Erik Sambrailo.

All services are 100 percent scalable and customizable for each and every client and can be selected individually to create the suite of services that best meet the customer’s operational needs and location.

The packaging company has long been committed to fostering industry partnerships, and the latest focus only furthers the legacy it has built over the past 100 years. Sambrailo’s focus on its Resource Management services positions the company to enhance industry relationships and continue driving successful customer packaging experiences.

With fresh faces and new minds leading the way, we at ANUK cannot wait to see what Sambrailo brings to the table. Find out more as we report on the latest.

Sambrailo Packaging

LOS ANGELES, CA - Congratulations are in order for Mayra Velazquez de León, CEO and President of Organics Unlimited, as she has been named the 2020 Global Trade Ambassador - Mexico award winner from the Women in International Trade­–Los Angeles (WIT­–LA). Each year the award is given to leaders who have made impactful contributions to not only the community, but the international business world as well.

“I am very honored to receive this award from such an influential international trade organization like WIT–LA that celebrates the success of women in business,” said Velazquez de León. “Southern California has many talented women leaders doing incredible work, so to be recognized by them is quite an achievement.”

Having co-founded Organics Unlimited in 2000, Velazquez de León has helped build the company into one of the United States’ largest woman- and Latina-owned organic banana companies, according to a press release.

In 2005, GROW, the company’s social responsibility program, was started and has since provided over $2.7 million in aid from the sale and purchase of GROW labeled organic bananas. The funds have been used to help youth educational programs, health clinics, dental and vision care in Mexico; clean water and early childhood education programs in Ecuador; and disaster relief and environmental initiatives, including those that promote sustainability.

“You can see why we selected Mayra because she truly fulfills all the criteria,” said Lilia Navarrete, President of Women in International Trade–Los Angeles. “Having her distribution center in San Diego is an extra plus since she provides jobs and helps build our economy here, too.”

WIT–LA will be honoring the recipients of this year’s awards at its 8^th Annual WIT–LA Global Trade Awards Gala 2020, which is being held Thursday, December 10 at 6:00 p.m. PST. The virtual event will feature speakers from both the private and public sectors, musical performances, and the acceptance of awards by each winner.

Congratulations again to Mayra for her outstanding work and commitment to growing the industry.

Organics Unlimited Women in International Trade­–Los Angeles

PLEASANT PRAIRE, WI - The holidays can have all of us yelling “holy guacamole!” especially since they came upon us so quickly this year. However, Good Foods is looking to have consumers calling out the phrase in a good way as they indulge in the company’s guacamole dip throughout the season. To promote the popular product, Good Foods has unveiled new festive packaging, new recipes, and will be offering in-store discounts throughout the holidays.

“While guacamole is certainly a go-to snack during the warmer months, we’re believers that guacamole should always be a staple dish on the table,” said Mandy Bottomlee, Director of Content Marketing. “We’re excited for shoppers to get their hands on the new holiday packaging for our Chunky Guacamole and serve the ‘gift of guac’ to family and friends this season.”

To give its guacamole a festive makeover, Good Foods has created new packaging that will catch the eyes of shoppers as they are out to do holiday shopping. According to a press release, the new Chunky Guacamole sleeve not only features a seasonal design, but displays an easy recipe that will make guacamole a go-to appetizer at any holiday gathering, and gives consumers one less dish they have to put in the oven.

In addition to its new packaging, Good Foods is also taking to social media to promote its campaign and drive shoppers to stores to get their hands on the guac. The company will be partnering with influencers as well as providing new holiday recipes and serving ideas across its online accounts.

So, make the holidays a little bit tastier, and give your customers the gift of guac this season by stocking your produce aisles with Good Foods Guacamole.

Good Foods

SAN ANTONIO, TX - There’s a reason red is such a popular color during the holidays, and contrary to popular belief, it’s not Santa Claus. Actually, it’s because of the bright red tomatoes that become essential ingredients in the dishes that will make their way to our dinner tables. Knowing this, NatureSweet^® has embraced the joy of sharing with the release of its new recipe book, comprised of tomato-full recipes perfect for the holiday season.

“Celebrating and sharing flavorful tomato dishes with the people we love is a favorite past-time of ours here at NatureSweet,” said Vice President of Marketing Lori Castillo. “This year more than ever, it was important to us that we share love and joy with our fellow tomato lovers through NatureSweet recipes for them to enjoy at their holiday tables.”

The recipe book includes the company’s top ten holiday recipes, including vegan-friendly and gluten-free dishes, according to the press release. The company partnered with 12-year Registered Dietitian Ana Reisdorf to create the nutritious recipes, merging “holidays” with “healthy.”

The best gifts are the ones that keep on giving, and what offers more than a delicious meal to enjoy with the people you love? For more information on NatureSweet’s recipe book, click here.

Keep reading AndNowUKnow as we uncover the latest in fresh produce.

NatureSweet^®

YAKIMA, WA - Yes, it’s true. I’m one of those holiday enthusiasts who refers to the month of December as “Christmas month.” And, as a trade news writer, December also signals National Pear Month, meaning I have tons to celebrate! There’s no better way to get in the spirit of this produce-centric celebration than linking up with our industry friends, so I recently got in touch with Chuck Sinks, President of Sales and Marketing at Sage Fruit Company.

“We are promoting National Pear Month and World Pear Day, which was on December 5, across our social media platforms by providing recipes and educational information to consumers,” said Chuck. “Additionally, we have partnered with The Produce Moms for an IGTV segment that will go live mid-to-late December.”

Chuck told me that Sage Fruit has a high-quality pear crop this season with excellent marketing potential. Because of the distinguished color differences in each variety, pears are known as an elegant fruit and make wonderful, eye-catching displays at retail. Carrying multiple varieties and educating consumers on the different flavor profiles and uses of each are the best ways to ensure category success.

“Retailers can utilize their digital marketing teams to help promote pears throughout the month and educate consumers. With the added efforts of social and digital marketing, consumers will be on the lookout while in-store, as well as if they are purchasing for delivery or curbside pick-up. The goal should be to keep pears top of mind,” Chuck continued.

Sage Fruit has seen consumer demand of 2 lb pouch bag pears increase as of late. As we’ve all observed this past year, the pandemic has caused consumers to push for more packaged produce due to its added safety. Bagged pears are also convenient as grab-and-go options and for online ordering, meaning they’re a boon for consumers this holiday season.

“All shoppers should have pears in their basket because they are the pear-fect winter fruit. With so many unique flavor profiles, there is sure to be a variety for everyone. They’re also extremely versatile; you can eat them fresh, on pizza, baked, poached, sweet, or savory,” Chuck explains.

For more exclusive insights across the produce aisle, keep coming back to AndNowUKnow.

Sage Fruit Company

TAMPA, FL - IFCO has once again used its packaging prowess to elevate a fresh produce supplier’s operations. The company recently teamed up with Agros Produce, a supplier of tomatoes grown in high-tech greenhouses in Mexico, to bring new packaging to market. The strategic partnership will leverage the use of IFCO RPCs to pack and transport Agros’ tomatoes to retail grocery customers in the United States and Canada.

“We are proud to partner with Agros Produce to ensure its nutritious, fresh, and delicious tomatoes successfully reach its retail grocery customers and ultimately the kitchens and tables of consumers across North America in the most safe and sustainable way,” said Dan Martin, President of IFCO North America. “Our companies share the goal of a sustainable fresh food supply chain that nourishes and sustains millions of consumers around the globe.”

A press release noted that Agros Produce uses more than 400,000 IFCO RPCs annually to pack and ship a variety of its greenhouse tomatoes to grocery retailers throughout the U.S. and Canada, including beefstake tomatoes, tomatoes on the vine, roma tomatoes, and grape tomatoes. Agros Produce ships conventional and USDA-certified organic tomato products to its North American customers directly and through distribution warehouses in Arizona and Texas.

IFCO RPCs use less energy and water and produce less CO₂ and solid waste than single use packaging. They also keep produce fresh longer, are easier to handle, and protect produce better than other offerings. Each RPC is cleaned, washed, sanitized, and wrapped after each use, and is used up to 100 times before being recycled.

“IFCO RPCs are OMRI Listed® and an ideal packaging solution for our tomatoes,” said Montserrat Duarte, CEO of Agros Produce. “They provide a sustainable solution along with a food safety guarantee through their cleaning and sanitization process. It is an efficient way to reduce labor costs. With IFCO, we have reduced product damage and increased the freshness of our tomatoes. On the sustainability front, we have been able to reduce our environmental footprint as well as those of our customers. This partnership is a win-win for all of us.”

Duarte continued, “IFCO RPCs have helped us in different ways—reducing labor costs, increasing efficiency, providing better protection for the fruit, and reducing claims from shifted and/or collapsed cases when compared to the use of cardboard boxes. Logistically, RPCs have helped us optimize the capacity of our shipments, reducing freight costs. In addition, the diversity of IFCO RPC sizes provides us with the versatility we need for packing our wide variety of tomato products, as well as develop new products for our customers. And when we use RPCs, we are able to meet and contribute to our sustainability goals.”

Will this unique packaging solution be expanded across the entire category? Keep an eye out as ANUK reports.

IFCO Agros Produce

PLANT CITY, FL - Strawberry lovers of the world can rejoice, as Wish Farms has announced that it will be expanding its Florida strawberry farm operation, G&D Farms. The company has revealed that it will be adding acreage to the operation which will allow for increased production of the brand's delicious strawberry varieties.

“This expansion is very exciting for our team. Not only is the land directly adjacent to our current farm, but we can immediately start farming organically,” explained Chris Parks, Farm Manager. “The ground hasn’t been utilized for many years, so we can bypass the regulated waiting period. It gives us a lot of flexibility with rotation, ensuring that we are good stewards of the land.”

G&D Farms, named after one of the original Founders of the company, was established in 1987 and is already known for its sprawling size, according to a press release. The purchase of new land will add over 800 acres to the operation, 600 of which will be designated for farming. 200 acres of the newly acquired property is natural wetlands that will be left undisturbed for environmental sustainability and biodiversity.

This coming season, Wish Farms will be cultivating 55 acres and plans to gradually ramp up usage with each season after that. As of now, the farm is 90 percent Sweet Sensation variety, but several rows are being dedicated to 100 new varieties and seedling trials. Seven acres have also been planted with the specialty white strawberry variety Pink-A-Boo Pineberries.

“I believe there will be strong demand for Pink-A-Boos in the coming years, and this land will allow us to expand that program without having to reduce our red strawberry acreage,” said Owner Gary Wishnatzki.

As the Florida-based operation continues to expand, it will also be using innovative techniques to help reduce usage of non-organic pesticides. Including the use of predator Persimilis Mites as an organic method to control Two-Spotted Spider Mites.

“The same effective organic method has worked really well for our non-organic crop. This season we started experimenting with drones that scout and release. If it works, it could be a major boost to our farm’s efficiency,” continued Parks.

As companies across the industry continue to expand their operations, keep a tab open for AndNowUKnow, as we keep our ears to the newswire to bring you the latest.

Wish Farms

SALISBURY, NC - Do regional investments lead to growth across a company’s entire network? This is the question Ahold Delhaize banner Food Lion aimed to answer as it revealed a recent investment in the Mid-Atlantic region. The company has invested $212.5 million to remodel 112 stores across Delaware, Maryland, Pennsylvania, Virginia, and West Virginia. The remodels will include an expanded variety of new products and services as well as a more seamless shopping experience.

“Nourishing our neighbors in the towns and cities we serve is core to everything we do, and we’re excited to welcome customers to their fresh, new Food Lion," said Meg Ham, President. "Neighbors, many who have shopped in their local Food Lion for decades, are now able to enjoy a new grocery shopping experience through the significant investments in our stores, associates, and communities. From our expanded variety and product assortment, to a more efficient check-out experience, every change we’ve made will make it easier for our customers to find the quality products they have come to expect from Food Lion. When coupled with our everyday low prices and weekly sales and promotions, customers will see that we have made it easier for them to nourish their families with everything they need on a budget.”

An economic impact study done by Towson University’s Regional Economic Studies Institute (RESI) showed that the remodels will generate $360 million in economic impact across the 112 Mid-Atlantic towns and cities these Food Lion stores serve. In addition to adding more than 2,300 new associates, Food Lion’s remodels are expected to boost state and local tax revenues by $40 million across the five states, according to a press release.

To help celebrate the completion of the remodels, each store will offer random giveaways through the next week, ranging from reusable shopping bags to gift cards.

The changes customers will see include:

• Expanded variety and assortment across all departments relevant to our customers in each store
• More local items in the “Local Goodness” section
• More natural, organic, and gluten-free items
• An abundant selection of fresh produce and meat backed by Food Lion's double-your-money-back guarantee
• A greater selection of easy and affordable meals for families and a wider variety of grab-and-go items
• A more efficient checkout process, making it easier for consumers to get in, out, and on their way
• Fully remodeled stores featuring new signage and groupings of like products to make it easier to locate items faster
• Additional safety equipment and protocols to provide a safe and clean environment.

Approximately 40 percent of these remodeled stores now offer Food Lion To Go, Food Lion’s grocery pickup service. The convenient service allows customers to place an order and pick up their groceries on the same day. Additionally, many of these stores offer home delivery to allow neighbors to have their Food Lion groceries delivered to their doorstep in as little as an hour. Customers can visit the company’s website or the Food Lion To-Go app to confirm availability and place orders.

Food Lion has now remodeled more than 90 percent of its current network of more than 1,000 stores across its 10-state operating area.

Keep an eye out for more reports as we wait to see how these remodels drive growth for Food Lion.

Food Lion

DENVER, CO - Like a game of chess, strategy is key in our industry. As it looks to establish new partnerships with distributors, FoodMaven appointed Bobby Grinstead as its new Vice President of Strategy.

“I believe FoodMaven’s model can transform the food distribution system and bring value to food distributors in every region in the country. I have always believed that being successful in the food distribution business means being a great supply chain partner. Our goal, to be the service leader in an underserved category, will make us just that; a great supply chain partner for our customers, suppliers, and communities,” said Grinstead.

In his new role, Grinstead will help FoodMaven establish partnerships with independent food distributors to roll out its business model further as the company plans to expand to three additional US markets in 2021, a press release revealed.

Spending his career in food distribution, Grinstead brings experience that ranges from business finance, to supply chain strategy, technology implementation, mergers, and acquisitions.

“Bobby’s experience in food distribution and mergers and acquisitions is ideal for the next stage of FoodMaven’s growth,” said CEO Ben Deda. “We have put together a team that will grow and scale FoodMaven’s model so we can have a tremendous impact on the food distribution system by reducing food waste and increasing revenue for suppliers without a market for their product.”

Apart from his extensive cross-functional experience, Grinstead also serves on multiple industry association committees and is a Co-Founder of the Dallas Fresh Food Association.

As the company continues to expand with more food distributor partners, we at ANUK are excited to see how this new executive appointment launches it to success.

FoodMaven

SAN FRANCISCO, CA - Since its inception, GrubMarket has strategically tried to remain on the cutting edge of the food market and has used its innovative technology to drive expansion. The wholesaler is taking it’s growth one step further as it has announced that it has completed the acquisition of Leo’s Apples, a New York-based supplier of fresh fruits. With this acquisition in hand, GrubMarket has continued to advance its presence in the New York region.

"Leo's Apples is a well-respected wholesome fruit provider in the New York region. They work directly with a wide spectrum of farmers in and around the region and provide high quality products and services to their customers. We are proud to welcome them to the GrubMarket family. Together, we will build a wider customer base and a stronger supplier network in the food ecosystems of the Northeast," said Mike Xu, CEO of GrubMarket.

This is GrubMarket’s first acquisition in New York, according to a press release. The addition of Leo’s Apples will be the basis for a strong entrance into the market and will help lead to a strategic presence in the region.

Leo’s Apples was founded in 1991 by Leo Rotstein and directly partners with growers across the Mid-Atlantic and New England, as well as some on the West Coast, to provide high-quality fruit.

"We are delighted to join the GrubMarket family and welcome the new growth opportunities that GrubMarket's technology and network will bring. Delivering the freshest and finest produce has been our mission since day one, GrubMarket shares our same value and spirit, and we are excited to be a part of GrubMarket," said Rotstein, CEO of Leo's Apples.

How will GrubMarket continue to expand its presence in not only New York, but other regions across the country? Keep a tab open for AndNowUKnow as we bring you the answers.

GrubMarket