SAN FRANCISCO, CA & CANNES, FRANCE - Instacart and Pinterest are enhancing brands' Pinterest campaigns by providing high-intent audiences powered by Instacart data. The new collaboration aims to connect Pinterest users with the products they love, in the exact moment they're planning to use them, whether they're meal-prepping for the week, planning a backyard movie night, or redecorating an office.

In the initial phase of the partnership, select brands advertising on Pinterest will be able to advertise their products to Instacart first-party audience segments—built from real-world retail purchase behavior—to reach high-intent consumers with more precision. A second phase is expected to introduce closed-loop measurement, which would tie Pinterest ads to actual product sales across the Instacart Marketplace of over 1,800 retailers, and help prove campaign impact with real purchase data.

"Pinterest is an incredible platform for inspiration, and that inspiration can often lead to a purchase," said Ali Miller, Vice President of Ads Product at Instacart, in a recent press release. "By layering in Instacart's valuable retail media data, we're giving brands a more targeted way to reach high-intent Pinterest users at the right moment, when they're open to discovering something new and deciding what to buy next."

A Visual Search Platform Meets Real-World Purchase Power

Pinterest ads will become directly shoppable via Instacart, giving Pinterest users the ability to complete a purchase in just a few clicks. Imagine pinning a cocktail recipe and being able to instantly order the ingredients, or discovering a new clean beauty brand and getting it delivered to your door in as fast as 30 minutes.

"With powerful first-party data by Instacart, brands can reach Pinterest users at the exact moment of intent and turn ads into shoppable experiences on Instacart," said Samir Pradhan, VP of Product Management at Pinterest. "This partnership transforms discovery into purchase in just a few clicks, bridging the gap between inspiration and action for millions of Pinterest users."

Pinterest advertisers will also gain a new way to leverage first-party audience data from Instacart. This means the ability to target and reach Instacart consumers based on actual purchase behaviors, like fans of gluten-free snacks or low-sugar beverages on Pinterest.

A More Connected Shopping Experience

This new collaboration is the latest addition to the growing Instacart advertising ecosystem, which brings its first-party retail media data and closed-loop measurement to the places where people spend time and make shopping decisions. That includes the Instacart Marketplace, 220+ grocery e-commerce sites, in-store Caper Carts, and off-platform collaborations with partners like Pinterest.

With over 7,000 active brands and 1,800 retail partners in its ecosystem, Instacart is helping marketers cut through fragmentation and complexity. Rather than build bespoke strategies across fragmented retail networks, advertisers can tap into Instacart's retail media data wherever they're already buying media—bringing consistent, high-intent reach to platforms like streaming, search, and social discovery.

CINCINNATI, OH - The Kroger Co., America's grocer, announced it has been recognized by Newsweek as one of "America's Most Trustworthy Companies" for 2025.

"We work to earn trust every day by delivering great quality food at low prices, offering dependable employment with opportunities for fulfilling careers, caring for our communities and rewarding shareholders," said Ron Sargent, Kroger's Chairman and CEO, in a recent press release.

Companies earn this distinction from three main public pillars of trust – associate trust, customer trust, and investor trust.

The ranking reflects Kroger's continued efforts to provide customers with fresh, affordable food, employees with a workplace that respects and values every associate, and neighbors with a commitment to create communities free from hunger and food waste through Kroger's Zero Hunger | Zero Waste plan. Since launching Zero Hunger | Zero Waste in 2017, the retailer has directed more than 3.9 billion meals to feed hungry families in local communities.

To learn more about Zero Hunger | Zero Waste, visit here. 

The Kroger Co. has been named a 2024 top place to work by the American Association of People with Disabilities and Disability, was honored by Handshake for excellence in early career hiring, named a best workplace for diverse professionals by Mogul, earned recognition from Newsweek as One of America's Greatest Workplaces for Diversity and ranked among Computerworld's Top 100 best places to work in IT.

Visit krogerfamilycareers.com to learn more about pursuing a career in roles that enhance the customer experience at Kroger.

SAN JOAQUIN VALLEY, CA - Bringing you a brief update on the weather forecast for the San Joaquin Valley!

Temperatures are expected to continue warming through mid-week, as noted by Weather Mission. They will peak in the upper-90s to 100s on Wednesday and Thursday. This will be followed by a fairly steep cooling trend into the weekend due to a dry-cold front sweeping Central and Northern California on Saturday.

The high is expected to drop to the low to mid-80s by Saturday afternoon.

Temperatures will warm up slightly before cooling back down to the low 60s by the weekend. Light to moderate northwesterly winds will prevail through Friday, strengthening to gusts of 20—25 mph on Saturday morning with the frontal passage.

The forecast for the next 6—15 days indicates that cooler-than-average temperatures will persist through June 24, with highs in the 80s and lows in the low-to-mid-60s.

High pressure will return in the middle of next week, producing a gradual warming trend through the end of the month.