First U.S. Ship Arrives in Cuba, Signals Start of Improved Relations



HAVANA, CU – In a historic move 50 years in the making, the first U.S. ship finally docked in a Cuban harbor this morning. Carnival cruise ship, The Adonia, brought 700 passengers from Miami, FL, to the Havana shores in increased relations between the two countries. 

In a statement to CNN, the cruise manager asserted that this voyage marked "the beginning of a new era,” after relations between the U.S. and Cuba were restored last year.

So what does this mean for the U.S. and Cuba trade market, and will Cuba's current infrastracture be able to support its economic endeavors?

Tom Vilsack, U.S. Secretary of Agriculture

"Particularly, agriculture's leading the effort because we see the wisdom of doing business with the Cubans, so I think it's just a matter of time," said U.S. Secretary of Agriculture, Tom Vilsack, in a statement to Michigan news source, MichiganRadio.org, after recently touring Cuban farms.

As Cuba averages about 70-80 percent of its food needs being imported per year, Texas-based news publication, The Alice Echo, reported that in 2014 alone, the U.S. exported nearly $300 million in goods.

Michiganradio.org also reported intriguing prospects for Cuba as a new U.S. market. Limited access to up-to-date technology and other input resources have left Cuban farmers with low productivity, resulting in the high import rate for the country. 

As Cuba continues to struggle with its agricultural needs in the country, ag experts report that this continued struggle in Cuba to meet its farming needs, presents a viable opportunity for U.S. farmers and suppliers to aid the country in its requirements.

A recent approval by the U.S. government for the first American-built factory on Cuban soil, also indicates possibilities of a trade market. The factory, CleBur, is a joint venture between Cuban and American businessmen which will provide tractors for farmers, and increase the solidity of the country's current economic infrastructure.

However, according to MichiganRadio.org, officials agree that the first step in reaching continued trade agreements with Cuba is improving relations between citizens of both country, which allow for increased yields for Cubans and Americans alike.

Only time will tell the future of trade relations between Cuba and the U.S., so continue to rely on AndNowUKnow as we report on the state of the agricultural market between the countries.


Markon Promotes Andrew Engles to Assistant Purchasing Director



SALINAS, CA - Markon Cooperative Inc. has announced its new Assistant Purchasing Director, promoting Andrew Engles for his expertise in product purchasing and ability to build strategic relationships. 

Andrew Engles, Assistant Purchasing Director, Markon Cooperative Inc.Engles joined Markon in June 2006 after graduating from St. Mary’s College, most recently serving as the company’s Product Manager. In this position, he oversaw the purchasing of Northwest commodities such as apples, onions, pears, and potatoes, holding responsibility for growing produce sales by establishing markets, providing commodity updates, servicing customers and suppliers, and fostering and building relationships. 

Field

According to a press release, Engles will now be tasked with overseeing the purchasing of all fruits, vegetables, herbs, lettuce, and green salads for the company’s following foodservice members:  

  • Ben E. Keith Foods
  • Gordon Food Service
  • Gordon Food Service Canada
  • Maines Paper & Food Service
  • Nicholas & Company
  • Reinhart Foodservice
  • Shamrock Foods Company

Mark Shaw, Vice President of Operations, Markon Cooperative Inc.“At Markon, we strive to be indispensable to our partners,” explained Mark Shaw, Markon’s Vice President of Operations, in a statment. “Andrew helps us live this value through his dedication to doing a top notch job day in and day out. He has the critical skillset needed to lead and grow our purchasing department and meet our foodservice customers’ diverse and always-changing purchasing needs.” 

On top of his experience with Markon, Engles was one of the select few chosen to take part in the Produce Management Association’s Emerging Leadership Program, which takes high-potential leaders from all segments of the global produce and floral supply chain and teaches them how to embrace increasing levels of responsibility, and handle challenges and opportunities inherent in future leadership roles within the industry. 

For all your latest news on influential hires within the produce and foodservice industries, keep your eyes peeled to AndNowUKnow.

Markon


Severe Storms Strike Midwest and Texas



MIDWEST AND TEXAS – A string of thunderstorms and severe weather flared throughout Oklahoma, Arkansas, Louisiana, and Texas over the weekend. Such areas affected saw outbreaks of hail, lightning strikes, high winds, and tornado activity

Accuweather.com reported on Friday that these weekend storms were striking areas which had already seen a string of such weather last week. These areas include a portion of the Interstate-35 corridor which was particularly subject to violent weather on Tuesday. 

The storms broke late Thursday night, and extended on Friday into the southern Plains and Mississippi Valley areas. The storms then moved into central Texas, a majority of Oklahoma, and continued to move eastern and northern into Louisiana, Tennessee, Missouri, and parts of South Carolina over the rest of the weekend. 

Storms to continue moving east (Photo Source: Weather.com)

At the worst parts of the storm, isolated tornados, frequent lightning strikes, and damaging wind gusts with hail were seen. East Texas was reported by The Weather Channel to have received a particularly bad collection of the storm with severe flooding. Due to the slow-moving pace of the storm, flash food warnings were issued across most of the affected areas as 3-6 inches of rain fell on some communities.

Weather authorities state that although the worst of the storms appear to be over, flood warnings will remain in effect and communities may still see heavy rain and bouts of worse weather as the storms move on to the east.

As these spring storms progress, keep checking back with AndNowUKnow for up-to-date information on changing weather and its affect on the industry.


Limoneira Wins American Planning Association Award



SANTA PAULA, CA - Limoneira Company has announced that its Harvest at Limoneira Project (formerly Santa Paula East Area 1) has received the 2016 Comprehensive Plan Award of Excellence from the American Planning Association’s California Chapter, Central Coast Section. Limoneira's plan will now move on for consideration in the APA California Chapter state awards this October in Pasadena.

Harold Edwards, President and Chief Executive Officer, Limoneira

“Limoneira's mission statement involves community development, and we are proud to continue our legacy of stewardship within the Santa Paula community,” said Harold Edwards, Limoneira’s CEO, in a press release. “Responsible community development involves building consensus across all constituencies within a community, and receiving this award from the Central Coast Chapter of the American Planning Association (CCAPA) provides further validation of our success in connecting with the City of Santa Paula as well as the Santa Paula community on a project that benefits everyone.”

The APA California Awards Program is designed to both encourage quality planning and increase the public's awareness of the planning profession. The Santa Paula East Area 1 project (now known as Harvest at Limoneira), received an 81 percent approval from Santa Paula voters in the 2008 S.O.A.R. (Save Open Space and Agricultural Resources). This S.O.A.R. vote victory represents the first and only large-scale master-planned community project to obtain the approval of public voters since Ventura County's S.O.A.R. initiative was implemented in 1991, underscoring Limoneira's ability to build consensus within its local community.

Harvest at Limoneira (Source: Ventura County Civic Alliance)

“We couldn't be more proud of the partnership we have forged with the City of Santa Paula, Parkstone Companies, Meridian Consultants, Jensen Design & Survey and Sargent Town Planning to create the Santa Paula East Area project, now called The Harvest at Limoneira, and we are thrilled to take the next step towards realizing the buildout of this exciting project,” Edwards continued. “This project has involved years of thoughtful planning and the realization of all our work will now become evident as The Harvest at Limoneira is built.”

David Sargent, Architect and Town PlannerDavid Sargent, who developed the plan for the project following a series of charettes and workshops organized by Penrod, Locacciato, and the community, commented, "Santa Paula has a rich history and citizens who are passionate about their town. Our job was to devise a plan and form-based code to shape new neighborhoods that reflect Santa Paula's authenticity and character and the sustainable place-making principles of New Urbanism."

Harvest at Limoneira features:

  • 500-acre master-planned community
  • 1500 residential units
  • An elementary school
  • High school facilities
  • 40-acre sports park
  • Civic amenities 
  • Public safety facilities
  • Trails and open space

Work is currently underway to create improved lots, which will be sold to home builders in November 2017, with residential occupancy slated for fall 2018. The project is being developed by Limoneira Lewis Community Builders LLC.

Limoneira


Triple H Produce's Heriberto Vlaminck Talks Innovative SAFE Program



SAN ANTONIO, TX – Fresh produce and industry innovations were thriving at this year’s Viva Fresh Expo, making for well-varied event. Heriberto Vlaminck, Vice President of Operations at Triple H, said the company was right on-trend with its own representation. 

Heriberto Vlaminck, Vice President of Operations at Triple H“Food safety is a hot topic right now,” Heriberto told us as he surveyed the floor scene. A topic that Triple H has expanded on with its own three step program, called Safe Agriculture for Food Excellence (SAFE).

SAFE, as we recently reported, consists of three key phases: 

  • Diagnose
  • Execute
  • Oversight

These stages increase safety assurance and utilizes more preventative measures. “It’s a continued system that makes their process at getting better,” finishes Heriberto. “So everyone gets a safe product.” 

Triple H

Find out what else Heriberto has to say about the SAFE program in the above video exclusive.

Triple H Produce


Gourmet Trading Reports Early Start to Washington State Asparagus Season



LOS ANGELES, CA – Gourmet Trading Company has announced an early harvest of its locally-grown, Washington state asparagus.   

“Due to ideal weather conditions we have an excellent crop, which is two weeks ahead of previous seasons,” stated Gourmet Trading CEO, Peter Lineen, in a press release. “The quality this year is some of the best we have seen. Favorable weather and young fields make a big difference."

Asp

The company said it had good volumes just in time for Mother’s Day and extolled the health benefits of asparagus, calling it “the perfect side dish for celebrations. Its versatility, proven anti-cancer health benefits, and ease of cooking are sure to make any Mother’s Day a success.”

Gourmet Trading also shared that after 11 years of packing asparagus in Pasco with local farmers, this year will bring the first harvest of asparagus from the company’s own all-new 450 acre farm.

Keep reading AndNowUKnow for all the late-breaking developments and market updates in the fresh produce industry. 

Gourmet Trading Company


Blue Apron CEO Matt Salzberg Dishes Up a Recipe for Success



NEW YORK, NY – Last year, The Washington Post wrote an article on the decline of the American home-cooked meal. The Post reported that in 2015, less than 60 percent of suppers served at home were actually cooked at home.

Matt Salzberg, CEO and Co-Founder, Blue ApronFour years ago, Blue Apron CEO and Co-Founder, Matt Salzberg, found himself experiencing this increasingly common problem. "The idea for Blue Apron really just came from a personal need that my Co-Founder and I had in our own lives," he explained in a recent interview with Forbes. "We wanted to cook at home more often, we wanted to try new ingredients and new recipes, but we found it really expensive and difficult to go shop for everything at all the different stores."

Blue Apron

His solution? To start a new subscription-based food startup that offers meal kits – a big box of precisely premeasured ingredients, with easy cooking instructions – that promise to make cooking “more fun, more enjoyable, and more affordable for most people.”

Blue Apron, named for the color worn by French chefs in training, is now serving 8 million meals a month and delivering them fresh to customers in nearly every state. At a cost of roughly $10 per meal, Fortune estimates Blue Apron to have a market value of $2 billion.

Blue Apron

So what ingredients go into a successful startup? Salzberg told Fortune’s Susie Gharib that he attributes Blue Apron’s growth to the company’s “recipe model” that focuses on supply chain efficiencies and eliminating middlemen. Salzberg works directly with farmers, planning menus with them and coordinating what ingredients to plant – all exclusively for Blue Apron customers. Salzberg says this allows Blue Apron “to get people fresher food at better prices.”

Get all your favorite produce industry stories packaged and delivered with ease by reading AndNowUKnow.

Blue Apron


Bee Sweet Citrus Announces Launch of 2016 Summer Import Program



FOWLER, CA -  Bee Sweet’s 2016 summer import program is kicking off! And the company’s Citrus Sales Manager Joe Berberian is ready to share all the details. 

Joe Berberian, Sales Manager, Bee Sweet Citrus“Bee Sweet Citrus is a one-stop-shop for all citrus commodities,” explained Berberian in a press release. “Through our import program, we are able to provide our consumers with a variety of products – regardless of the season.”

For more than 15 years, Bee Sweet Citrus has been working to develop relationships with both Chilean and Peruvian citrus growers. In order to ensure that all these imported products are safe to consume, the Bee Sweet Citrus Quality Control team sees that all products are certified and audited in the following three distinctions:

  • Food safety
  • Social accountability
  • Sustainability 

“All imported product, once off-loaded at the port, is trucked straight to our facility where it’s re-graded to ensure the highest quality,” added Bee Sweet Citrus Sales Representative, Anders Skooglund. “Additionally, we offer our customers the ability to repack and reconfigure the fruit to any specific pack style that they may want during these months.” 

Between the months of May and October, Bee Sweet Citrus receives the following categories of imported citrus:

  • Clementines
  • Navel Oranges
  • Cara Caras
  • Minneolas
  • Lemons

“The demand for citrus is year-round,” continued Berberian. “Through our summer import program, however, we can provide the public with the citrus they need, every day of the year.”

The Bee Sweet Citrus sales team handles all import clearance, logistics, inventory and conducts weekly market analysis calls with their international partners. To learn more about Bee Sweet’s programs visit www.beesweetcitrus.com, and keep following the citrus season with AndNowUKnow!

Bee Sweet Citrus


FirstFruits Promotes Chuck Zeutenhorst to General Manager



YAKIMA, WA – FreshFruits Marketing of Washington announced earlier this week that it has promoted Chuck Zeutenhorst to General Manager. Zeutenhorst moves into his new role after having served as the Export Sales Manager and Domestic Sales Specialist for FirstFruits.

Chuck Zeutenhorst, General Manager, FirstFruits Marketing“I’m proud to be a part of a company constantly striving for the best in quality, while remaining focused on an unwavering commitment to giving back,” said Zeutenhorst in a statement. Zeutenhorst has been a leader in the Washington produce industry for 36 years and has worked for FirstFruits since 2001.

As the new General Manager at FirstFruits, Zeutenhorst said he plans to sharpen the focus on making FirstFruits Marketing a customer-centric apple company while promoting what he calls “the best apple variety grown in the United States today” – the Opal apple.

“The Opal apple has a reputation among consumers of being one of the best they’ve ever tasted,” said Zeutenhorst. “We look forward to larger volumes and strong opportunities to invigorate the category as part of our program for the apple that makes a difference.”

One could speculate that Zeutenhorst has Washington produce in his blood. Born and raised on apple, pear, and cherry orchards in the Yakima Valley, Zeutenhorst said he always knew he would have a career in the industry that shaped him.

We would like to congratulate Chuck Zeutenhorst on his latest achievement in his long and storied career. And as always, we’ll keep you updated on all the latest leadership changes at AndNowUKnow.

FirstFruits


Tanimura & Antle's John Georgalos Discusses Early Crops and Upcoming Lettuce Market



SALINAS, CA - Mother Nature is keeping greens growers on their toes, with some warmer-than-anticipated weather setting things in motion a bit ahead of schedule.

John Georgalos, Tanimura & Antle’s Commodity Manager, tells me that the majority of March and the first half of April saw temperatures 12 to 15 degrees higher than California’s Salad Bowl expected.

“The lettuce market was reflective of this as we saw prices fall below break-even cost during this time and, in some instances, growers had to disc lettuce, which they could not harvest in time,” John explains, stating that both Salinas and Huron crops were ready sooner than had been planned.

The net result, John says, is that lettuce estimates for the next few weeks look to be on the lighter side after bunching product during that period.

This should, in effect, set into motion the market righting itself in coming weeks, T&A projects, coming off these latest conditions.

And with higher temperatures comes higher demand, John says, combining with the light supplies to move the market towards the higher end of the spectrum.

“Winter has ended and as the weather becomes warmer across the nation we should see an uptick in demand for lettuce,” John tell me.

AndNowUKnow will continue to follow the market’s movement as Salinas settles in for the lettuce season.

Tanimura & Antle