Sixty grocery suppliers join the traceability platform as this deadline nears, expanding food safety data sharing across diverse product categories…
And Now U Know - Fresh Produce Industry News

late EDITION — 5/27/2025

Nature Fresh Farms®

Nature Fresh Farms® The greenhouse grower takes top honors for flavor and quality at this regional competition spotlighting industry excellence. Matt Quiring comments... by ANUK Staff View

Creekside Organics

Creekside Organics Timing is everything when planning out cherry programs, as the provider shares. Bianca Kaprielian details how retailers can take advantage of this critical window… by Anne Allen View


the fresh expressionists
the fresh expressionists

Fresh Express® On the heels of a strategic packaging revamp, Fabian Pereira explains how the supplier is refreshing the salad category and driving momentum with a creative initiative… by Peggy Packer View

the fresh expressionists

Coliman Bananas Celebrating 47 years in business, the grower’s Jorge Angel Aguilar Jr. discusses brand growth, streamlined operations, and more… by Anne Allen View

Taste the talk of summer

Sweetpotatoes  Any reason, any season
Sweetpotatoes  Any reason, any season

Southeast Produce Council A keynote lineup is revealed as the association prepares for this fall showcase of fresh insights and strategy… by ANUK Staff View

Sweetpotatoes  Any reason, any season

ReposiTrak Sixty grocery suppliers join the traceability platform as this deadline nears, expanding food safety data sharing across diverse product categories… by ANUK Staff View

Dang that's juicy

Shuman Farms - Vidalia Onions Shipping Now

#NationalSaladMOnth

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Nourishing your life

LIV Produce - Bringing Grower Partnerships to Market

Joe's Produce

Produce Broker - Confidential #8391

We are seeking a Produce Broker to join our team either from San Francisco, CA, or remotely.

View Job

More jobs from Joe's Produce

1932 Specialty Produce & Meat

Produce Quality Control / Warehouse & Inventory Associate

1932 Specialty Produce & Meat is seeking a Produce Quality Control / Warehouse & Inventory Associate in Jessup, Maryland.

View Job


Confidential - Remote, East Coast

Sales Executive - #8691S

East Coast produce sales pro wanted. Remote role with travel. Grow retail, foodservice & wholesale accounts for a premium fresh fruit company. High-impact role with a growing team.

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Fairtrade America

Senior Business Development Manager

Fairtrade America is looking to hire a Senior Business Development Manager in Washington, DC.

View Job


Great West Gourmet

Outside Sales Representative - #8663S

If you’re ready to combine your sales savvy with a role that has freedom, flexibility, and lucrative earning potential while making a meaningful impact, see this posting.

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Index Fresh - Visit us at West Coast Produce Expo booth number A104

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"Bee" Uniquely Delicious

AndNowUKnow

Fresh Produce Industry News

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Get a Taste of Summer: Stemilt Spotlights Cherries, Cosmic Crisp®, and Kyle’s Pick™ at West Coast Produce Expo; Brianna Shales Comments



WENATCHEE, WA - The summer fruit season is heating up, and Stemilt is bringing the flavor to the West Coast Produce Expo in Palm Desert, California, from May 29–31, 2025. Retailers and industry professionals attending the show can expect a showcase of California cherries, Cosmic Crisp® apples, and the company’s premium Kyle’s Pick® packaging, all designed to drive performance in the produce department. Stemilt is proud to sponsor the Equitable Food Initiative’s and The Packer’s second annual Farmworker of the Year award, where the winner will be announced at this year’s expo.

Known for its commitment to quality and innovation, Stemilt will highlight fresh-picked California cherries from the sunny San Joaquin Valley, ready to elevate summer sales. As cherries move towards peak season, Stemilt will talk with attendees about how its early-to-late season cherry crop can support retailers’ seasonal promotions and drive interest in the category.

Brianna Shales, Marketing Director, Stemilt
Brianna Shales, Marketing Director, Stemilt

“Cherries are a showstopper at retail when merchandised right,” said Brianna Shales, Marketing Director at Stemilt, in a recent press release. “At the West Coast Produce Expo, we’re excited to share with retailers about in-store strategies, signage, and pack options that make Stemilt cherries stand out and drive incremental sales. This year is especially meaningful for us as proud sponsors of the Farmworker of the Year award ceremony. We’re thrilled that Rafael Teran from Stemilt’s sanitation team has been named a finalist, and were blown away by his commitment to his job, community, and hobbies like running marathons.”

Also featured at the booth will be Cosmic Crisp apples, a rising star in the category thanks to their crisp texture, sweet-tart balance, and visual appeal. Stemilt will share its insights into merchandising Cosmic Crisp for maximum retail impact, along with upcoming promotional opportunities that align with consumer demand.

Known for its commitment to quality and innovation, Stemilt will highlight fresh-picked California cherries from the sunny San Joaquin Valley, ready to elevate summer sales

Completing the lineup is Kyle’s Pick, Stemilt’s signature designation for fruit that delivers next-level eating experiences. With R&D backed science, Kyle’s Pick cherries promise to deliver on premium flavor and help retailers differentiate and elevate their top-shelf offerings.

“We’re thrilled to be part of the West Coast Produce Expo again this year,” said Brianna Shales, Marketing Director at Stemilt. “It’s the perfect place to showcase our World Famous Fruits and talk with partners about how we can help grow their apple and cherry categories this summer. From fresh cherries to innovative packaging and standout varieties like Cosmic Crisp, we’re here to deliver retail-ready solutions.”

The Stemilt team will be on-site throughout the expo to sample fruit, share merchandising tips, and collaborate with buyers on fresh ideas for seasonal success. Visit Stemilt at booth A702!


SEPC Heralds Speaker Lineup Fit for a Queen at Southern Innovations; Kristin Yerecic Scott Comments



MILLEN, GA - The Southeast Produce Council has unfurled the banner of triumph, heralding a noble assembly of orators for forthcoming Southern Innovations, September 10 – 13, 2025, to be held at the Charlotte Convention Center in the Queen City. Join SEPC at their esteemed annual tradeshow and conference, showcasing the latest breakthroughs in the realm of fresh produce—spanning organics, groundbreaking product developments, forward-thinking technologies, and pioneering brand strategies.

 The Southeast Produce Council has unfurled the banner of triumph, heralding a noble assembly of orators for forthcoming Southern Innovations, September 10 – 13, 2025, to be held at the Charlotte Convention Center in the Queen City

Prepare to be enlightened by distinguished industry leaders during educational sessions, tailored to help you ascend within an ever-competitive landscape. Gain invaluable, data-driven insights that will empower you to strengthen your brand, embark upon the journey of sustainability, and elevate your business to new heights. And, as is tradition, indulge in the warm embrace of Southern hospitality as you mingle with peers and colleagues, fostering connections in an atmosphere of camaraderie and innovation.

The following esteemed speakers shall surely stir the hearts of all, bringing forth mighty strength to SEPC’s noble endeavors:

Erik Qualman, Author

Keynote Speaker – Erik Qualman

#1 Best Selling Author and Keynote Speaker Erik Qualman has performed in 55 countries and reached 50 million people. His Socialnomics work has been on 60 Minutes to the Wall Street Journal and used by the National Guard to NASA. His book Digital Leader propelled him to be voted the 2nd Most Likeable Author in the World behind the Harry Potter series. What Happens in Vegas Stays on YouTube helped Qualman be listed by Forbes and Fortune as a Top 100 Digital Influencer. His business books are used in over 200 universities, and he has received an honorary doctorate for his groundbreaking work. His latest book, The Focus Project, is a guide to pursuing less in order to achieve more. Qualman was formerly a sitting professor at Harvard & MIT’s edX labs.

Dr. Jaime Kulaga, Mental Health Counselor, Life Coach, Entrepreneur, Author, and Motivational Speaker

Southern Roots Women’s Luncheon Speaker – Dr. Jaime Kulaga

Dr. Jaime Kulaga is a licensed mental health counselor & life coach, entrepreneur, author, motivational speaker, mother and wife. She is a frequent mental health expert on national TV, radio and print media for her expertise in work-life balance. Dr. Jaime has taught and worked with thousands of people empowering them to overcome barriers, discover their own greatness, and in turn, create a loving and gratifying environment for both themselves and all those in their lives. Through teaching at the university level, coaching and counseling individuals, couples, businesses and students, she educates women, men, and families to make better lifestyle decisions, steer the course of their lives, and use practical tools for overall health and success. Dr. Jaime is the Author of the International book The SuperWoman’s Guide to Super Fulfillment: Step by Step Strategies to Create Work-Life Balance named one of the best work life balance books of all time according to Book Authority. Her book has been translated and published in over 30 countries. With her engaging personality, sense of humor and tone, audiences are inspired and motivated to use the content in order to enhance their lives and find overall life happiness and fulfillment.

Justin Forsett, Former NFL Running Back

Good Seeds MENtor Program Speaker – Justin Forsett

Justin’s personal journey is one of the best stories in the NFL. Former NFL running back Justin Forsett was drafted by the Seattle Seahawks in 2008 and played for seven teams in nine years, including the 2014 Pro Bowl with the Baltimore Ravens. Known for his speed and agility on the field, he is now a respected leader and businessman off the field. And as an award-winning speaker, he shares his stories of sacrifice, setbacks, and success. A Florida native, Justin was determined to play in the NFL. Despite his 5'8" stature, he broke several high school records and earned a college scholarship to Cal where, as a senior, he was named to the First-team All-Pac-10 Conference. Justin retired from the NFL in 2017 and moved from the backfield to the boardroom. The company he co-founded with college teammates even appeared on ABC's Shark Tank. Although they didn’t get a deal, they used the feedback to rename, rebrand, and relaunch their company. Now known as Hustle Clean, and with Justin as CEO, this multi-million-dollar wellness company sells all-natural body wipes and personal care products online and at major retailers.


Kristin Yerecic Scott, Co-Owner and Executive Vice President of Customer Experience and Administration, Yerecic Label and Chair, Southeast Produce Council

“This year’s Southern Innovations speaker lineup is as dynamic as the Queen City itself—full of insight, inspiration, and fresh perspective. From bold ideas to personal growth, our speakers will empower attendees to think differently, lead confidently, and have a little fun along the way," said Kristin Yerecic Scott, SEPC Board Chair, Yerecic Label, in a recent press release.

Make haste to SEPC’s Southern Innovations registration website to unveil the gathering’s agenda, lodging, merchants, and to enroll thyself!


ReposiTrak Adds 60 New Grocery Suppliers to the Queue for the Rapidly Expanding Food Traceability Network; Randy Fields Comments



SALT LAKE CITY, UT - ReposiTrak, the world’s largest food traceability and regulatory compliance network, leveraging its established inventory management and out-of-stock reduction SaaS platform, is proud to add 60 grocery suppliers to the queue of companies joining the ReposiTrak Traceability Network® (RTN). These companies will efficiently exchange intricate, FDA-required Key Data Elements (KDEs) for each Critical Tracking Event (CTE) in their supply chains, with the goal of meeting traceability requirements before the FDA’s 2028 deadline.

ReposiTrak is proud to add 60 grocery suppliers to the queue of companies joining the ReposiTrak Traceability Network® (RTN)
ReposiTrak is proud to add 60 grocery suppliers to the queue of companies joining the ReposiTrak Traceability Network® (RTN)

Among the 60 new grocery suppliers are many with a rich history. One company, founded in 2018, specializes in upcycled dried fruit snacks that retain the peel for added nutrition and sustainability. Another, established in 1929, is a family-owned business renowned for its soda crackers, serving markets across the U.S. and the Caribbean. A third, with over 40 years in operation, is a global supplier of premium tree nut products, including those used in nut butters, offering sustainably sourced ingredients through direct grower partnerships.

Randy Fields, Chief Executive Officer, ReposiTrak
Randy Fields, Chairman and Chief Executive Officer, ReposiTrak

“Traceability isn't just for items on the FDA's Food Traceability List anymore,” stated Randy Fields, chairman and CEO of ReposiTrak, in a recent press release. “Retailer requirements are expanding to encompass all food categories, and ReposiTrak ensures that every supplier, whether dealing with traceable items like nut butters or non-listed products, can achieve compliance seamlessly through our hardware free, scalable solution.”

The ReposiTrak Traceability Network requires no additional hardware or software, and the ReposiTrak team assists in making the connections needed under the new regulation. Suppliers can connect to an unlimited number of trading partners and share data for a low, flat fee.


Creekside Organics' Bianca Kaprielian Details California Cherry Program Under Fruit World Brand



REEDLEY, CA - California cherries are a hot-ticket item for good reason. Buyers know that shoppers wait months for this promotional window to arrive, so the quality must be outstanding. To take advantage of the limited-time availability of California cherries, I connected with Bianca Kaprielian, Co-Chief Executive Officer of Creekside Organics and Founder of one of its leading family of brands, Fruit World.

Bianca Kaprielian, Co-Chief Executive Officer, Creekside Organics and Founder, Fruit World

“With organic California cherries in short supply this year, timing is everything,” Bianca advises. “Retailers who plan early and lean into the premium appeal of Fruit World’s organic cherries will have a leg up. Packed in Fruit World’s bold, eye-catching packaging, these cherries really pop on any retail display.”

Fruit World’s cherries are certified organic and boast knockout and gorgeous color.

“Position them as a seasonal treat and highlight their limited availability to encourage impulse buys and premium pricing. A few signs go a long way in helping shoppers say ‘yes’ to something special,” she adds.

Fruit World prides itself on being more than just a supplier to its customers; it’s a partner. The company is committed to long-term relationships built on honesty, accountability, and collaboration.

Fruit World’s cherries are certified organic and boast knockout and gorgeous color

“It’s been a light and fast-moving cherry season this year, with lower overall volume across California, and that makes planning and partnerships more important than ever. We’re focused on getting the best of the crop to our buyers, prioritizing fruit that meets our high standards for flavor, firmness, and color,” Bianca says.

Working closely with its grower partners to harvest at peak ripeness and ship promptly ensures that the fruit arrives fresh and full of flavor. Given the short season, early commitments enable Fruit World to align its supply with demand and minimize gaps in availability.

Keep reading ANUK for the latest in category knowledge!


Coliman Bananas - Grupo AGGALL Celebrates 47th Anniversary, 3rd Anniversary of Don Jorge Aguilar Heredia Foundation; Jorge Angel Aguilar Jr. Comments



MEXICO - The month of April marked an important milestone for Coliman Bananas. This year, the company celebrated the 47th anniversary of Coliman Bananas - Grupo AGGALL, a family business that has grown with passion, innovation, and a strong sense of social responsibility. Founded by Jorge Aguilar Heredia, Grupo AGGALL began its journey in 1978 with the opening of its first commercial center in Hermosillo, Sonora. Today, the company is proudly led by Heredia’s son, Jorge Angel Aguilar Gallegos, President and Chief Executive Officer of Grupo AGGALL.

This anniversary also marks another special occasion: the 3rd anniversary of the Don Jorge Aguilar Heredia Foundation, an initiative created to honor the legacy of its Founder through social programs that benefit communities, employees, and future generations.

This year, the company celebrated the 47th anniversary of Coliman Bananas - Grupo AGGALL

"Our foundation is a reflection of our values. It allows us to give back and continue to create positive change," Jorge Angel Aguilar Jr., President and CEO, Grupo AGGALL, commented.

The Coliman Bananas brand has its roots in the state of Colima, Mexico, where it was originally founded by Custodio Aguilar. With several decades of experience in the harvesting, marketing, and distribution of conventional and organic bananas, Coliman Bananas continues to be a key player in the agricultural industry, both in Mexico and around the world.

Currently, Coliman Bananas - Grupo AGGALL is undergoing a transformation process to streamline communications. One element of this transformation is the company’s adoption of the 'Coliman Bananas' brand to speak directly to its end consumers.

Grupo AGGALL began its journey in 1978 with the opening of its first commercial center in Hermosillo, Sonora

Coliman's banana farms are located in the tropical regions of Colima and Chiapas, where fertile soils and optimal climates ensure top-quality production. The bunches are carefully cut by hand and transported to modern packing plants, where the fruit is selected according to strict standards to ensure freshness, correct calibration, and ideal moisture levels.

Coliman bananas are marketed throughout much of Mexico, and the company continues to expand its presence in the rest of the country and in new international markets. Today, it exports to North America and Asia, supplying countries such as the United States, Canada, China, Japan, and South Korea. Despite logistical and cost challenges, Coliman remains committed to innovation and operational excellence to maintain its competitive edge.

Rooted in responsibility, Coliman Bananas operates with a vision rooted in social and environmental responsibility. Certified by Fairtrade and GLOBALG.A.P., the company prioritises the well-being of everyone in its ecosystem—from workers and farmers to suppliers and the communities it serves.

The Coliman Bananas brand has its roots in the state of Colima, Mexico, where it was originally founded by Custodio Aguilar

The Don Jorge Aguilar Heredia Foundation is an example of this commitment. Since its inception in 2022, the foundation has launched initiatives focused on education, health, community development, and sustainability.

"We believe that a company grows stronger when it uplifts others," added Aguilar Jr.

As part of its ongoing transformation, Coliman Bananas is also improving efficiency and harnessing the talent of its employees.

"We are building a future of nutrition, health, and well-being where everyone in our supply chain thrives,” concluded Aguilar Jr.

Keep reading ANUK for the latest in industry news!


As it prepares to operate independently, the value retailer names its incoming CEO and President to lead future growth…
And Now U Know - Fresh Produce Industry News

morning EDITION — 5/27/2025

Mastronardi Produce®

Mastronardi Produce® The grower earns these awards at a greenhouse event as its flagship brand dominates with top flavor and chef’s picks… by ANUK Staff View

Mastronardi Produce®

Mastronardi Produce® The grower earns these awards at a greenhouse event as its flagship brand dominates with top flavor and chef’s picks… by ANUK Staff View


Fresh Farms - Flavor out of this World
Fresh Farms - Flavor out of this World

International Fresh Produce Association The association strengthens its future-focused program as this consultancy joins a shelf-life steering committee… by ANUK Staff View

Fresh Farms - Flavor out of this world

International Fresh Produce Association The association strengthens its future-focused program as this consultancy joins a shelf-life steering committee… by ANUK Staff View

Growing Sales and Satisfaction

Taylor Farms - Get your salad together
Taylor Farms - Get your salad together

Michigan Asparagus Advisory Board As the 2025 season gets underway, the organization implements these strategic marketing efforts... by ANUK Staff View

Taylor Farms - Get your salad together

Family Dollar As it prepares to operate independently, the value retailer names its incoming CEO and President to lead future growth… by ANUK Staff View

Start Planning for Northwest Cherries

Now Introducing Pure Perfection Melons

Explore our PreCut solutions at West Coast Expo

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Duda Farm Fresh Foods - Stock your shelves with Sweet Corn

Following the sun, leading in quality

Joe's Produce

Produce Broker - Confidential #8391

We are seeking a Produce Broker to join our team either from San Francisco, CA, or remotely.

View Job

More jobs from Joe's Produce

1932 Specialty Produce & Meat

Produce Quality Control / Warehouse & Inventory Associate

1932 Specialty Produce & Meat is seeking a Produce Quality Control / Warehouse & Inventory Associate in Jessup, Maryland.

View Job


Confidential - Remote, East Coast

Sales Executive - #8691S

East Coast produce sales pro wanted. Remote role with travel. Grow retail, foodservice & wholesale accounts for a premium fresh fruit company. High-impact role with a growing team.

View Job


Fairtrade America

Senior Business Development Manager

Fairtrade America is looking to hire a Senior Business Development Manager in Washington, DC.

View Job


Great West Gourmet

Outside Sales Representative - #8663S

If you’re ready to combine your sales savvy with a role that has freedom, flexibility, and lucrative earning potential while making a meaningful impact, see this posting.

View Job



4Earth - Celery Sticks, Carrot Sticks, Green Onion, Asparagus

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Field-Good Fresh You Can Taste!

AndNowUKnow

Fresh Produce Industry News

2005 Capitol Ave.
Sacramento, CA
95811
(916) 346 - 4511

Editorial: [email protected]

Advertising: [email protected]

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Rocket Farms Launches Living Herbs Line to Maximize Freshness and Reduce Food Waste; Indiana Fischer Comments



HALF MOON BAY, CA - Rocket Farms, one of the nation’s top growers of fresh herbs and indoor plants, is proud to introduce its latest innovation: Organic Living Herbs, a new line of rooted culinary herbs that offer unbeatable freshness and extended shelf life.

Each Living Herb comes with a 2" root ball and is packaged in a recyclable container, helping preserve its natural flavor far beyond traditional cut herbs. This format extends shelf life while maintaining the bold taste and aroma that home cooks expect from fresh herbs.

Rocket Farms, one of the nation’s top growers of fresh herbs and indoor plants, is proud to introduce its latest innovation: Organic Living Herbs

Launching in the Summer of 2025, the USDA Certified Organic Living Herbs assortment includes:

  • Basil
  • Chives
  • Cilantro
  • Dill
  • Mint
  • Oregano
  • Parsley
  • Rosemary
  • Sage
  • Thyme
Indiana Fischer, SVP of Sales and Marketing, Rocket Farms
Indiana Fischer, Senior Vice President of Sales and Marketing, Rocket Farms

“Living Herbs are our answer to two things customers care deeply about: freshness and getting more out of what they buy,” said Indiana Fischer, SVP of Sales and Marketing at Rocket Farms, in a recent press release. “These herbs last longer in the kitchen, reduce waste, and deliver better value for everyday cooking.

Fresh Thinking, Rooted in Quality

  • 2" Root Ball: Keeps herbs alive and fresh longer than cut formats.
  • Certified Organic: Grown according to USDA organic standards.
  • Recyclable Packaging: Designed with the planet in mind.
  • Compact Format: Easy to display, store, and care for at home.
Each Living Herb comes with a 2" root ball and is packaged in a recyclable container, helping preserve its natural flavor far beyond traditional cut herbs

Rocket Farms will showcase Organic Living Herbs at the upcoming West Coast Produce Expo (WCPE) in Palm Desert. Attendees can visit Booth B716 to experience the line firsthand, meet the team, and explore merchandising options designed to drive retail sales and reduce shrink.


IFPA Responds to MAHA Report; Urges Focus on Fruit and Vegetable Access to Improve Health



WASHINGTON - The International Fresh Produce Association (IFPA) issued the following statement in response to a White House report published on May 22 by the Make America Healthy Again (MAHA) Commission:

“The International Fresh Produce Association (IFPA) appreciates President Trump’s commitment to addressing the nation’s diet-related health crisis through the Make America Healthy Again (MAHA) Commission. Today’s child-focused report recognizes that there is work to do to improve the nutritional quality of our food system. We also appreciate the report’s specific acknowledgement of the importance of fruits, vegetables, and other specialty crops to Americans and the farm economy that feeds them.

The International Fresh Produce Association (IFPA) issued a statement in response to a White House report published on May 22 by the Make America Healthy Again (MAHA) Commission

"With nine in 10 Americans not meeting fruit and vegetable consumption targets and up to half of children under age five not consuming a vegetable daily, the Commission must focus on evidence-based interventions that will increase fruit and vegetable consumption and support policies that ensure the prosperity of U.S. growers who dutifully provide an abundance of fresh fruits and vegetables for Americans every day.

"As the Commission moves on developing policy, we stand by our MAHA recommendations released earlier this year and look forward to opportunities for the fresh produce sector to engage in shaping policies that will improve health outcomes for all Americans. While the fresh sector has long called for improvements to nutrition policy, we also encourage the Commission to recognize where there has been success. As acknowledged in the report, the WIC program has proven effective in improving health outcomes, largely due to its fruit and vegetable benefits. Additionally, the National School Lunch Program provides a daily fruit and vegetable to the 30 million students who participate and rely on this meal daily. As a result, school lunch is the healthiest meal most children — regardless of socio-economic status — will eat during their day.

By expanding access to and consumption of fruits and vegetables, supporting evidence-based nutrition policies, and supporting and empowering growers, public health can advance in a meaningful, lasting way

"The report’s focus on the practices and scale of food production, while inclusive of many opinions, includes some questionable assertions, some contrary to federal regulatory findings, and conflicting claims that could confuse Americans about the safety of their food. In its following report, we hope the Commission will collaborate more closely with farmers and producers to make recommendations that ensure the United States remains the world’s gold standard of risk-based, data-driven scientific decision-making, founded on transparency, public-private research, and innovation.

"Diet-related diseases are a crisis we can — and must — address together. By expanding access to and consumption of fruits and vegetables, supporting evidence-based nutrition policies, and supporting and empowering growers, we can advance public health in meaningful, lasting ways. The American produce industry stands ready to actively partner with the Trump administration on the president’s vision for building a healthier nation."