CASTROVILLE, CA - Ocean Mist Farms, North America's leading grower and shipper of fresh artichokes, is pleased to announce the addition of Jeff Fulton as Senior Director of Commodity Vegetable Sales.

With over 30 years of experience in sales, strategy, and team leadership, Fulton brings extensive product and market expertise to his new role. His deep industry knowledge and proven track record in business development and product management have him well-positioned to make an immediate impact at Ocean Mist Farms.

“Jeff’s skillset will be instrumental to the continued growth of our commodity sales program,” said Rick Bravo, Vice President of Sales & Marketing, in a recent press release. “His experience in team leadership, strategic planning, and negotiations makes him exceptionally well-suited for this new role.”

Fulton joins Ocean Mist Farms following a three-decade career at Dole Vegetable Company, where he began as a sales coordinator in 1995. Over the years, he rose through the ranks, holding key positions including District Sales Manager, Product Manager, Director of Sales, and most recently, Vice President of Fresh Pack Sales and Product Manager.

“I’ve worked for a competitor of Ocean Mist Farms since the start of my career,” said Fulton. “From the outside, I’ve always respected Ocean Mist as a brand synonymous with quality, service, and value. When the opportunity came to consider a change, I knew I wanted to stay in this industry that I’ve been passionate about for over 30 years, and I’m thrilled to join the Ocean Mist team.”

In his new role, Fulton will be responsible for driving profitability, executing sales and marketing strategies, managing budgets, and leading a high-performance sales team. “I thrive in a fast-paced environment,” he said. “The dynamic nature of this business keeps you nimble and on your toes – adaptability is key.”

Fulton and his wife, Kimberly, are excited to welcome their first grandchild this fall.

LEAMINGTON, ON - Pure Flavor® has once again proven why it’s a standout in the greenhouse produce world. The Leamington-based grower dazzled at this year’s Leamington Greenhouse Competition, taking home multiple top honors in a field of over 190 entries from leading North American producers.

Known for its premium, greenhouse-grown fruits and vegetables—including the award-winning Red Royals™ and Tiki™ tomatoes—Pure Flavor® wowed judges and consumers alike with its flavor-forward innovations.

The company claimed an impressive list of accolades:

• Best Mini Cucumber – Seedless Mini Cucumbers
• Best Bell Pepper – Red Bell Pepper
• Best Specialty Berry – Sweet Blooms Blackberries
• Chef’s Choice – Sweetgreen Grape Tomato
• Chef’s Choice – Sweet Blooms Strawberries
• People’s Choice: Best Overall Pepper – Orange Bell Pepper

“We’re incredibly proud to be recognized by our community and peers,” said Jamie Moracci, CEO of Pure Flavor®, in a recent press release. “At the heart of everything we do is a deep commitment to quality, sustainability, and our community. Receiving these awards keeps us inspired to continue to grow the very best for the people we serve.”

The Leamington Greenhouse Competition is a premier event celebrating the finest in greenhouse agriculture and innovation. For Pure Flavor®, these honors build on a growing legacy of excellence and reaffirm its role as a leader in flavor, quality, and sustainability.

As Pure Flavor® continues to expand its footprint across North America, these wins serve as powerful motivation to keep pushing the boundaries of what’s possible in greenhouse-grown produce.

WENATCHEE, WA - The summer fruit season is heating up, and Stemilt is bringing the flavor to the West Coast Produce Expo in Palm Desert, California, from May 29–31, 2025. Retailers and industry professionals attending the show can expect a showcase of California cherries, Cosmic Crisp® apples, and the company’s premium Kyle’s Pick® packaging, all designed to drive performance in the produce department. Stemilt is proud to sponsor the Equitable Food Initiative’s and The Packer’s second annual Farmworker of the Year award, where the winner will be announced at this year’s expo.

Known for its commitment to quality and innovation, Stemilt will highlight fresh-picked California cherries from the sunny San Joaquin Valley, ready to elevate summer sales. As cherries move towards peak season, Stemilt will talk with attendees about how its early-to-late season cherry crop can support retailers’ seasonal promotions and drive interest in the category.

“Cherries are a showstopper at retail when merchandised right,” said Brianna Shales, Marketing Director at Stemilt, in a recent press release. “At the West Coast Produce Expo, we’re excited to share with retailers about in-store strategies, signage, and pack options that make Stemilt cherries stand out and drive incremental sales. This year is especially meaningful for us as proud sponsors of the Farmworker of the Year award ceremony. We’re thrilled that Rafael Teran from Stemilt’s sanitation team has been named a finalist, and were blown away by his commitment to his job, community, and hobbies like running marathons.”

Also featured at the booth will be Cosmic Crisp apples, a rising star in the category thanks to their crisp texture, sweet-tart balance, and visual appeal. Stemilt will share its insights into merchandising Cosmic Crisp for maximum retail impact, along with upcoming promotional opportunities that align with consumer demand.

Completing the lineup is Kyle’s Pick, Stemilt’s signature designation for fruit that delivers next-level eating experiences. With R&D backed science, Kyle’s Pick cherries promise to deliver on premium flavor and help retailers differentiate and elevate their top-shelf offerings.

“We’re thrilled to be part of the West Coast Produce Expo again this year,” said Brianna Shales, Marketing Director at Stemilt. “It’s the perfect place to showcase our World Famous Fruits and talk with partners about how we can help grow their apple and cherry categories this summer. From fresh cherries to innovative packaging and standout varieties like Cosmic Crisp, we’re here to deliver retail-ready solutions.”

The Stemilt team will be on-site throughout the expo to sample fruit, share merchandising tips, and collaborate with buyers on fresh ideas for seasonal success. Visit Stemilt at booth A702!

MILLEN, GA - The Southeast Produce Council has unfurled the banner of triumph, heralding a noble assembly of orators for forthcoming Southern Innovations, September 10 – 13, 2025, to be held at the Charlotte Convention Center in the Queen City. Join SEPC at their esteemed annual tradeshow and conference, showcasing the latest breakthroughs in the realm of fresh produce—spanning organics, groundbreaking product developments, forward-thinking technologies, and pioneering brand strategies.

Prepare to be enlightened by distinguished industry leaders during educational sessions, tailored to help you ascend within an ever-competitive landscape. Gain invaluable, data-driven insights that will empower you to strengthen your brand, embark upon the journey of sustainability, and elevate your business to new heights. And, as is tradition, indulge in the warm embrace of Southern hospitality as you mingle with peers and colleagues, fostering connections in an atmosphere of camaraderie and innovation.

The following esteemed speakers shall surely stir the hearts of all, bringing forth mighty strength to SEPC’s noble endeavors:

Keynote Speaker – Erik Qualman

#1 Best Selling Author and Keynote Speaker Erik Qualman has performed in 55 countries and reached 50 million people. His Socialnomics work has been on 60 Minutes to the Wall Street Journal and used by the National Guard to NASA. His book Digital Leader propelled him to be voted the 2nd Most Likeable Author in the World behind the Harry Potter series. What Happens in Vegas Stays on YouTube helped Qualman be listed by Forbes and Fortune as a Top 100 Digital Influencer. His business books are used in over 200 universities, and he has received an honorary doctorate for his groundbreaking work. His latest book, The Focus Project, is a guide to pursuing less in order to achieve more. Qualman was formerly a sitting professor at Harvard & MIT’s edX labs.

Southern Roots Women’s Luncheon Speaker – Dr. Jaime Kulaga

Dr. Jaime Kulaga is a licensed mental health counselor & life coach, entrepreneur, author, motivational speaker, mother and wife. She is a frequent mental health expert on national TV, radio and print media for her expertise in work-life balance. Dr. Jaime has taught and worked with thousands of people empowering them to overcome barriers, discover their own greatness, and in turn, create a loving and gratifying environment for both themselves and all those in their lives. Through teaching at the university level, coaching and counseling individuals, couples, businesses and students, she educates women, men, and families to make better lifestyle decisions, steer the course of their lives, and use practical tools for overall health and success. Dr. Jaime is the Author of the International book The SuperWoman’s Guide to Super Fulfillment: Step by Step Strategies to Create Work-Life Balance named one of the best work life balance books of all time according to Book Authority. Her book has been translated and published in over 30 countries. With her engaging personality, sense of humor and tone, audiences are inspired and motivated to use the content in order to enhance their lives and find overall life happiness and fulfillment.

Good Seeds MENtor Program Speaker – Justin Forsett

Justin’s personal journey is one of the best stories in the NFL. Former NFL running back Justin Forsett was drafted by the Seattle Seahawks in 2008 and played for seven teams in nine years, including the 2014 Pro Bowl with the Baltimore Ravens. Known for his speed and agility on the field, he is now a respected leader and businessman off the field. And as an award-winning speaker, he shares his stories of sacrifice, setbacks, and success. A Florida native, Justin was determined to play in the NFL. Despite his 5'8" stature, he broke several high school records and earned a college scholarship to Cal where, as a senior, he was named to the First-team All-Pac-10 Conference. Justin retired from the NFL in 2017 and moved from the backfield to the boardroom. The company he co-founded with college teammates even appeared on ABC's Shark Tank. Although they didn’t get a deal, they used the feedback to rename, rebrand, and relaunch their company. Now known as Hustle Clean, and with Justin as CEO, this multi-million-dollar wellness company sells all-natural body wipes and personal care products online and at major retailers.

“This year’s Southern Innovations speaker lineup is as dynamic as the Queen City itself—full of insight, inspiration, and fresh perspective. From bold ideas to personal growth, our speakers will empower attendees to think differently, lead confidently, and have a little fun along the way," said Kristin Yerecic Scott, SEPC Board Chair, Yerecic Label, in a recent press release.

Make haste to SEPC’s Southern Innovations registration website to unveil the gathering’s agenda, lodging, merchants, and to enroll thyself!