First Bimi® Baby Broccoli Shipment Reaches Midwest Market Exclusively at Fresh Thyme Market; Scott Caro and Julie McElhaney Comment

WOODLAND, CA - The first shipment of Bimi® Baby Broccoli has officially landed in the Midwest, debuting exclusively at Fresh Thyme Market locations across the region. This launch marks the first U.S. retail appearance of Bimi®, a premium baby broccoli brand already embraced by international markets for its exceptional flavor, tenderness, and zero-waste utility.

The product will arrive on Fresh Thyme shelves in the coming weeks, available in both conventional and organic formats. This exclusive launch of Bimi ® with Fresh Thyme Market reinforces our shared commitment to delivering innovative, fresh, and premium-quality ingredients that meet the evolving tastes and values of today’s health-conscious consumers.

“We’re proud to be the first U.S. retailer to carry Bimi®,” said Scott Caro, Group Vice President of Merchandising and Marketing at Fresh Thyme Market, in a recent press release. “The quality of this product speaks for itself—it’s crisp, flavorful, and unlike anything else in the category. More importantly, Sakata has proven to be a trusted supplier partner, ensuring we can bring a consistent, premium product to our customers.”

“The excellence of Bimi® is already recognized by consumers around the world,” said Julie McElhaney, Food Chain Manager at Sakata Seed America. “We are excited to bring it to U.S. shoppers, starting with Fresh Thyme. Our commitment to product consistency, sustainability, and grower partnerships is at the heart of this brand’s mission.”

Sakata plans to support the Bimi® rollout with a national marketing campaign, including culinary partnerships, digital media activations, original recipe content, and in-store promotional events.

For more information about Bimi® Baby Broccoli or grower licensing opportunities, contact Julie McElhaney by sending an email to [email protected].