Expanded hours, delivery options, and these perks hint at the retailer’s strategy to deepen consumer loyalty…
And Now U Know - Fresh Produce Industry News

morning EDITION — 6/11/2025

B&W Quality Growers

B&W Quality Growers The provider’s Anna Klawitter does a deep dive on multiple newly launched offerings and how they will give a boost to foodservice operators… by Chandler James View

Homegrown Organic Farms

Homegrown Organic Farms The grower is expanding its reach, blending sustainability with innovation to deliver a standout season of premium stonefruit. Parker Anderson, Stephen Paul, and more discuss... by ANUK Staff View


Conventional and organic grapes
Conventional and organic grapes

Adverse Effect Wage Rate Update This coalition of growers seeks clarity and sustainability in ag labor policy, putting the wage-setting practices under review… by ANUK Staff View

Conventional and organic grapes

Potatoes USA Tracking global shifts, the organization reports these export results across key potato product categories… by ANUK Staff View

California grapes available now!

LIV Produce - Bringing Grower Partnerships to Market
LIV Produce - Bringing Grower Partnerships to Market

GrubMarket Amid AI-fueled growth and a 2.1B annual milestone, the provider earns a third consecutive spot on this list... by ANUK Staff View

LIV Produce - Bringing Grower Partnerships to Market

Costco Expanded hours, delivery options, and these perks hint at the retailer’s strategy to deepen consumer loyalty… by Ryann Howard View

Ocean Mist - Lettuces

Growing Sales and Satisfaction

Red Sun Farms - Empress Tomatoes

Top of quote bubble Get social with CMI Orchards | June 11, 2025 5:00 AM Bottom of quote bubble

Shuman Farms - Vidalia Onions Shipping Now

Fire up the flavor! Elevate your summer BBQ game

Joe's Produce

Ammonia Refrigeration Technician - Oxnard, CA

Western Precooling is looking for an experienced Ammonia Refrigeration Technician in our Oxnard, CA, location.

View Job

More jobs from Joe's Produce

Confidential - Remote, East Coast

Regional Sales Manager - #8691S

East Coast produce sales pro wanted. Remote role with travel. Grow retail, foodservice & wholesale accounts for a premium fresh fruit company. High-impact role with a growing team.

View Job


Nutz Produce

Sales Person

Nutz Produce is looking for a Sales Manager in Los Angeles, CA.

View Job


Great West Gourmet

Outside Sales Representative - #8663S

If you’re ready to combine your sales savvy with a role that has freedom, flexibility, and lucrative earning potential while making a meaningful impact, see this posting.

View Job


Perricone Farms & Natalie's Orchid Island Juice Company

Business Development Manager (South Florida)

Perricone Farms is seeking a Business Development Manager for the South Florida Region (West Palm, Miami, Ft. Lauderdale).

View Job



Used equipment marketplace - Volm Companies

Top of quote bubble Get social with WINDSET FARMS® | June 11, 2025 5:00 AM Bottom of quote bubble


Registration Now Open of Organic Produce Summit 2025

AndNowUKnow

Fresh Produce Industry News

2005 Capitol Ave.
Sacramento, CA
95811
(916) 346 - 4511

Editorial: [email protected]

Advertising: [email protected]

Submit a Press Releases

Contact Us Form: Email

Connect With Us:


bottom footer image

Costco Adds Early Access and Perks for Executive Members Starting June 30



ISSAQUAH, WA - Costco is rolling out new benefits for its executive-tier members, including exclusive early shopping hours across U.S. locations starting June 30. According to an internal email viewed by Business Insider, the change is part of an effort to reward Costco’s most loyal customers.

This move revives a perk that had been phased out in recent years, reflecting what the company called a renewed effort to reward loyalty. “Our Executive Members are our most loyal members, and we want to reward them for their commitment,” read an internal Costco email.

Costco is rolling out new benefits for its executive-tier members, including exclusive early shopping hours across U.S. locations starting June 30

Alongside early shopping, Executive Members will now receive a $10 monthly Instacart credit and up to $150 in savings on services, adding even more value to the upgraded membership, which also includes 2% back on purchases. Though representing less than half of total membership, Executive Members contribute over 73% of the retailer’s overall sales, according to internal metrics.

This shift could not only lift member satisfaction but also ease congestion during peak hours and fuel continued growth in membership fee revenue.

Keep watching ANUK for how this evolving playbook could shape the broader retail landscape.


GrubMarket Named to CNBC Disruptor 50 List for Third Consecutive Year; Mike Xu Comments



SAN FRANCISCO, CA - GrubMarket, the AI-powered technology enabler and digital transformer of the American food supply chain industry, as well as one of the largest private food eCommerce companies globally, announced that it has been named to the 2025 CNBC Disruptor 50 list, a highly-regarded honor awarded to the top private companies whose innovations are revolutionizing their industries and inspiring positive change globally. This marks GrubMarket's third consecutive appearance on the list, alongside other world's most ambitious and impactful private companies.

GrubMarket, the AI-powered technology enabler and digital transformer of the American food supply chain industry, as well as one of the largest private food eCommerce companies globally, announced that it has been named to the 2025 CNBC Disruptor 50 list

CNBC's recognition comes on the heels of a transformative year at GrubMarket. Over the past twelve months, the company has accelerated its pace of AI innovation, launching powerful new AI-powered solutions, including the GrubAssist Cash Flow Analyst, AI Chatbot, and AI Orders Agent, which place real–time financial intelligence, intuitive data visualization and automated agentic order processing directly in the hands of operators across the food supply chain. At the same time, GrubMarket broadened its national footprint through a number of strategic acquisitions, successfully integrating companies like Brother's Produce, one of the largest and most well-known foodservice distributors in Texas and the broader Southwestern U.S., and Delta Fresh, a leading provider of Mexican-grown produce to major U.S. grocery and foodservice companies, as well as several regional market leaders into its expansive B2B eCommerce network, further extending its reach as a tech-enabled online foodservice distribution and wholesaling powerhouse. GrubMarket's acquisitions of Good Eggs, a leading online grocery service in California, and FreshGoGo, one of the largest online Asian grocery eCommerce platforms in North America, further solidified the company's position as a leader in the overall food eCommerce landscape in the United States.

This momentum unleashed hypergrowth at scale: in the last year, GrubMarket's annual revenue surpassed $2.1 billion, making it the largest private food tech companies in the U.S., while the business achieved another year of profitable growth. GrubMarket also deepened its commitment to sustainable food systems by planting another 100,000 trees through its Sustainable California initiative, with focus given to lands damaged by the LA wildfires.

Mike Xu, Founder and Chief Executive Officer, GrubMarket

"Being named to the CNBC Disruptor 50 list for the third year in a row is an incredible honor," said Mike Xu, Founder & CEO of GrubMarket, in a recent press release. "Our team's incredible passion for technological innovation and AI, paired with our relentless focus on operational excellence and sustainable growth, continue to drive us forward and continuously redefine the limits of what's possible for the food supply chain industry. It is great, worthwhile work, and we're just getting started."

The CNBC Disruptor 50 list highlights today's most forward-thinking and ambitious companies that are rewriting industry rules through technology innovation and rapid growth. GrubMarket stands among a distinguished group of companies that have been honored over the years, including SpaceX, OpenAI, Uber, Airbnb, and DoorDash. All submissions were subject to a comprehensive and rigorous process of research and evaluation across a wide range of quantitative and qualitative criteria, as well as feedback from CNBC's editorial staff and a global panel of experts that includes venture capital investors, entrepreneurs, and academics.

The complete 2025 CNBC Disruptor 50 list is available at CNBC.com/Disruptors.