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Mushroom Council® Finds Optimism in Retail Data

Mushroom Council® Finds Optimism in Retail Data

REDWOOD SHORES, CA - Consumers’ purchases of mushrooms at retail continue to outpace overall produce sales increases, giving the Mushroom Council® optimism mushrooms will rebound at foodservice when restaurants begin to reopen.

Bart Minor, President and Chief Executive Officer, Mushroom Council“While the health crisis’ impact is staggering to the foodservice industry, this retail sales data demonstrates that fresh mushrooms continue to climb up the staple scale,” Bart Minor, President and CEO of the Mushroom Council, said. “Prior to the crisis reaching the U.S., our industry was riding tremendous momentum. Our monthly shipping reports revealed a run of record highs in late 2019, driven in part by high demand in the foodservice channel. December volume exceeded 90 million pounds, the first time that has occurred.”

Data from IRI show strong mushroom retail sales increases throughout March as consumers stockpiled grocery purchases while social distancing measures began taking effect. In each of the last three weeks of March, year-over-year mushroom sales outpaced overall produce sales increases:

  • Week ending March 29: fresh mushroom sales increased 18 percent, compared to all fresh produce increasing 8.1 percent
  • Week ending March 22: fresh mushrooms increased 31.4 percent, while fresh produce increased 29.7 percent
  • Week ending March 15: fresh mushrooms at 35.1 percent, fresh produce at 34.5 percent

The Mushroom Council® is optimistic mushrooms will rebound at foodservice when restaurants begin to reopen

Mushroom increases were in the company of other top performing staples like potatoes, tomatoes, apples, oranges, onions, and carrots, noted Minor.

“By January, media placed mushrooms in their top 2020 top food trend forecasts in more than 50 articles. In February, CNN took notice and declared mushrooms the ‘new grocery aisle celebrities,’” Minor added. “Now, this IRI data shows promise that mushroom momentum will continue in the channels where they are available and will likely be in high demand once the foodservice channel begins to recover. Our supply is strong and stable. As consumers stock up on groceries and pivot to home cooking, they are considering mushrooms not just a nutritious, delicious and sustainable ingredient, but an important staple.”

Mushroom Council®

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The Mushroom Council

The Mushroom Council plays a very important role in the national promotion of fresh mushrooms through consumer public...