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Produce For Better Health Foundation Recognizes 2020 Members, In-Kind Supporters, and Influencer Volunteers For Their Commitment To Improving Consumption In America

Produce For Better Health Foundation Recognizes 2020 Members, In-Kind Supporters, and Influencer Volunteers For Their Commitment To Improving Consumption In America



BRENTWOOD, MO - The Produce for Better Health Foundation (PBH) wants to recognize those who demonstrated their commitment to improving fruit and vegetable consumption—one of the industry’s most complex and challenging issues—in 2020, during one of the most unique years in American history. In a year that presented uncertainties for all, industry challenges, consumer fears, and confusion as well as a heightened emphasis on health and well-being, PBH’s members, influencers, partners, and supporters were able to rise up and deliver hope and inspiration with the world’s most precious plants—fruits and vegetables.

Wendy Reinhardt Kapsak, MS, RDN, and President and Chief Executive Officer, Produce for Better Health Foundation“As we swiftly move into 2021, we wanted to recognize the unwavering commitment of the PBH Board of Trustees, executive officers, ambassadors, supporters, and partners,” says Wendy Reinhardt Kapsak, MS, RDN, President and CEO of PBH. “Those who supported consumption, whether it was through their direct monetary or in-kind contributions to PBH, or those who volunteered their time to create content that drove positive changes in fruit and vegetable consumption behaviors, all should be recognized.”

2020 PBH Members

PBH would like to recognize every single one of its 2020 Members for their contributions, which clearly demonstrate their commitment to advancing fruit and vegetable consumption in America. As a 501(c)3 non-profit organization, every single dollar counts when it comes to funding research necessary to impact consumption behaviors; implementing live and virtual influencer education and training; and reaching millions of consumers with daily fruit and veggie inspiration through our award-winning Have A Plant® movement and corresponding digital ecosystem, including fruitsandveggies.org, our newsletters and social media channels.

Sharese Roper, Member Engagement Director, Produce for Better Health Foundation“Our Members are truly the magic behind the Have A Plant movement, and their commitment to fruit and vegetable consumption during a challenging year will certainly make an everlasting impact,” says Sharese Roper, Member Engagement Director of PBH.

Specifically, PBH would like to recognize the following individuals and organizations for serving as fruit and vegetable consumption change agents in 2020:

2020 PBH Executive Officers

  • Bil Goldfield, Chairman of the Board,
    Dole Food Company,
  • Matt Middleton, Vice Chairman of the Board,
    Ventura Foods
  • CarrieAnn Arias, Secretary and Treasurer,
    Naturipe Farms
  • Roger Pepperl, Serving Past Chairman,
    Stemilt

After the uncertainty of 2020, Produce For Better Health is recognizing its members, contributors, and trustees for their commitment

Lead The Change 2020 Research Contributors

  • American Frozen Food Institute
  • American Beverage Association
  • Bayer
  • California Avocado Commission
  • California Walnut Board and Commission
  • Chelan Fresh
  • Del Monte Foods
  • Del Monte Fresh Produce N.A.
  • Dole Food Company
  • Dole Packaged Foods
  • Duda Farm Fresh Foods
  • Florida Fruit and Vegetable Association
  • HZPC Americas Corp.
  • Juice Products Association
  • Kellogg Company
  • Naturipe Farms
  • Potatoes USA
  • Produce Marketing Association
  • Red Sun Farms
  • Robinson Fresh
  • Seneca Foods Corporation
  • Stemilt
  • Sunkist Growers
  • Sun-Maid Growers of California
  • The Wonderful Company
  • United Fresh Produce Association
  • Ventura Foods/Marie’s
  • Western Growers

Produce for Better Health's Have A Plant® movement reached more than 700 million consumers in 2020—tripling its reach since its inception in 2019

PBH would also like to recognize industry, as well as its influencer Ambassadors, for their in-kind support of PBH and helping us connect the produce industry directly with consumers and influencers.

Katie Calligaro, Marketing and Communications Director, Produce for Better Health FoundationPBH remains steadfast in its commitment to being the partner of choice for extending marketing dollars to reach consumers and influencers directly,” says Katie Calligaro, Marketing and Communications Director of PBH. “The fact that the Have A Plant movement reached more than 700 million consumers in 2020—tripling its reach since its inception in 2019—demonstrates that the message is resonating, and we couldn’t have done this without the support of our media partners, influencer volunteers and industry colleagues helping us spread the #haveaplant love.”

2020 Industry In-Kind Supporters

  • Blue Book Services
  • Google Ads
  • Joe Produce

2020 PBH Fruit & Vegetable Ambassadors in Action (FVAA) Network Volunteers

The Have a Plant movement was able to reach such a large audience due to pivotal partnerships and the support of our media partners, influencer volunteers, and industry colleagues

PBH also created unique partnerships in 2020, which advanced the Have A Plant movement by bringing consumers real solutions to eating more fruits and vegetables with other powerful nutrient-rich foods, like beef, dairy, and eggs. In addition, aligning with like-minded third-party organizations with similar goals also advanced the fruit and vegetable consumption narrative focused on eating more for better health and happiness.

PBH would also like to recognize the following organizations for their partnerships in 2020:

  • Brighter Bites
  • Egg Nutrition Center (ENC)
  • FMI Foundation and the Family Meals Movement
  • MyPlate – United States Department of Agriculture(USDA)/Food and Nutrition Services (FNS)/Center for Nutrition Policy and Promotion (CNPP)
  • National Cattleman’s Beef Association (NCBA)
  • National Dairy Council (NDC)

Produce for Better Health Foundation



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Produce for Better Health Foundation

Produce for Better Health Foundation (PBH) is a nonprofit organization whose mission is to achieve increased daily...