Ready Snax® Pico Fiesta Single-Serve Chips and Salsa Answers Consumer Demand for Restaurant-Inspired Fresh Snacking On-the-Go
IRWINDALE, CA – Inspired by restaurant-quality fresh Pico de Gallo, crispy chips, and creamy cheddar cheese, Ready Pac Foods just introduced its Ready Snax® Pico Fiesta snack. The single-serve chips & salsa snack pack is just 190 calories, and furthers Ready Pac Food’s commitment to giving people the freedom to eat healthier. The Pico Fiesta snack pack delivers a great tasting, healthy snack that consumers can grab and go anytime.
Consumer demand within the $124 billion snacking industry, according to the Nielsen 2014 Study, continues to drive innovation and product development at Ready Pac Foods. Today consumers are looking for not only indulgence and convenience with their snacks, but health and value as well. The new flavor combination of the Pico Fiesta Ready Snax® brings a consumer favorite taste profile to Ready Pac’s existing lineup of Ready Snax®. Each of the nine varieties offers a fresh produce approach to snacking with bold flavors and a vitamin boost that help curb hunger - all at 220 calories or less.
“We are already seeing the location of snacks shift from the traditional boxed salty snack aisle to the fresh produce section of stores based on consumer demand for fresh and healthy eating,” said Tristan Simpson, Chief Marketing Officer of Ready Pac Foods, Inc. “We see this trend of healthy snacking continuing to grow, but with added requirements for more on-the-go convenience.”
With household penetration of tortilla chips and salsa at 79 and 68 percent respectively, according to February 2016 Mintel Report - U.S. Chips and Dip, Ready Snax Pico Fiesta combines three consumer favorites into an irresistible mid-morning or mid-afternoon snack. Pico Fiesta includes savory tortilla chips, protein-packed cheddar cheese cubes, and fresh Pico de Gallo salsa made with tomatoes, diced onions, and zesty cilantro. Now, consumers on-the-go can enjoy this restaurant favorite in the palm of their hand.
For more information about Ready Pac Foods Ready Snax® snack line, please visit http://www.readypac.com/product-category/ready-snax/