Albertsons Pilots Delivery Subscription Service
BOISE, ID - In an era where two-, one-, and same- day delivery are the expected norm, stores everywhere are joining the e-commerce train to attract and hold onto as many customers as they can. Albertsons—the umbrella company of many retailers such as: Safeway, Vons, ACME, and Jewel-Osco—has actually been piloting its own delivery subscription service in twelve stores across the U.S. since March. Along the lines of AmazonFresh, Albertsons aims to deliver fresh produce and groceries to its consumers straight to their doors.
“The objective of the program was to increase frequency without having a negative effect on profitability in the transaction,” stated Kenji Gjovig, Vice President of E-Commerce Marketing and Merchandising, in the press release. “We’re seeing a dramatic increase in frequency—above where our forecast was, and an increase in profitability as well across the two cohorts in the annual and the monthly subscribers.”
Seeing as the service is still in its early stages, Albertsons hasn’t given it an official name, pricing plan, or set the order minimums yet, although there are monthly and annual payment plans. However, Albertsons does offer tracking through its Glympse app. Gjovig expressed that Albertsons' aim was to win over customer loyalty and encourage more online grocery purchases. Seeing as the expectations of the service were “off the charts,” in the Phoenix and Southern California markets, I think it’s safe to say that the finer details will be hammered out before long.
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