Amanda Knauff Spotlights New Taylor Farms Protein-Packed Salad Kits, Earthbound Farm Packaging, and More
SALINAS, CA - From driving innovation in the salad kit space to boosting its sustainability with fresh new packaging options, Taylor Farms continues to excite the industry with its latest portfolio advancements, and today is no different! Amanda Knauff, Vice President of Sales for Retail, recently showcased a few standout additions to the Taylor Farms and Earthbound Farm lineups.
"First, we have our Taylor Farms Protein lineup of Chopped Salad Kits," Amanda shares in our exclusive video. "Sixty percent of Americans are looking to add more protein to their diets, so what we've introduced is a chopped kit that has double the protein of our current kits that we have on the market today."
The new Taylor Farms protein-forward platform includes 11 products—five Protein Chopped Salad Kits, three Protein Salad Bowls with Chicken, and three Protein Power Snacks—now available nationwide, with additional items expected to launch in the coming months. The line is supported by a national marketing campaign across social media, e-commerce, consumer advertising, and in-store promotions.
Also elevating the brand's salad kit lineup is the Jalapeño Popper Chopped Salad Kit.
"This is an exciting new flavor that's going to add a little bit of kick to your regular salad," Amanda notes. "It also has a really fun hatch chili crumble crouton, so come check it out! You'll see it at your local grocery store soon enough."
Amanda also took a moment to spotlight the Earthbound Farm brand's convenient and sustainable fiber trays. Don't miss all of the insights shared in our exclusive video above!
