SANTA BARBARA, CA - Apeel Sciences announced the launch of its initiative “The Apeel Leverage” earlier this month. Building on this momentum, the company launched the second pillar of the initiative, titled “Helping You Sell More.”

"As we continue to roll out ‘The Apeel Leverage,’ we’re showcasing how suppliers and retailers can enhance the management of their produce,” said Denise Junqueiro, Vice President, Commercial and Marketing. “Highlighting this pillar communicates that our partners can maintain a fresher produce inventory longer, resulting in a reduction of shrink or dehydration while enhancing their capabilities to sell more fruit."

According to a press release, the second pillar addresses how Apeel’s technology ensures that produce reaches retailers in optimal condition. The technology also fits into existing operations, allowing suppliers to enhance their storage without additional investment in new packaging, space, or equipment.

"By reducing the operational challenges associated with managing fresh inventory through the supply chain, our partners can focus more on customer satisfaction and less on logistics," Junqueiro added. "Our technologies not only help our supplier partners but also benefit the entire supply chain, from farm to table."

With Apeel-treated produce enjoying an extended shelf-life, suppliers can significantly reduce dehydration and maintain strong quality upon arrival, leading to fewer repacks and better marketability.

For retailers, this equals a significant reduction in shrink, a common challenge. This improved shelf life and storage capability ensures that produce remains fresh and delicious, increasing consumer trust and driving repeat purchases.

We look forward to learning about the next pillar in this initiative!