An AvoIntel™ Case Study: The Mango Bag That Boosted Volume Sales by 25%—Without Touching Bulk



An AvoIntel™ Case Study: The Mango Bag That Boosted Volume Sales by 25%—Without Touching Bulk



OXNARD, CA - Mission Produce has released the following case study showcasing how its 4-count Retail Ready Mango Bag is driving category growth, increasing sales, and creating new value for retail partners.

Our 4-count Retail Ready Mango Bag hit shelves at multiple major retailers this winter, and early results show it’s doing more than selling well: it’s lifting the entire mango category for our retail partners. At one leading East Coast retailer, the results were clear:

  • +13% in dollar sales
  • +25% in volume
  • 0% cannibalization of bulk

One month in, that retailer expanded the program to every store in their network—more than 100 locations—after starting in just 50. Today, the bag accounts for 20% of total mango category dollars and volume in their stores. Even better? Merchandising the bag alongside bulk increased the sales of both.

Our bag didn’t just perform—it changed the game.

Mission Produce has released the following case study showcasing how its 4-count Retail Ready Mango Bag is driving category growth, increasing sales, and creating new value for retail partners

Why It Worked: A True Shopper Solution

Shoppers want value, evidenced by 19% of last year's mango spend in club stores. Mission's Retail Ready Mango Bag delivers with:

  • Retail-ready & high-impact: Bold, shelf-friendly pouch.
  • Snack-size mangos: Appeal to all.
  • Grab-and-go convenience: Easy purchase, more units per basket.

What’s Next: The 3-Count Advantage

Looking ahead, sizing is trending larger, and we’re ready.

Our new 3-count mango bag is built for this moment. It aligns with the current size curve and gives retailers a smart, scalable way to deliver value and drive incremental growth.



Companies in this Story


Mission Produce

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