Bee Sweet Citrus Partners with Valley Delicious to Promote Healthy and Local Produce
FOWLER, CA – As the company looks to continue engaging consumers in the connection between local produce and its benefits, Bee Sweet Citrus has announced a new partnership with news station KSEE 24 and its Central Valley news segment, Valley Delicious.
“In addition to providing consumers with fresh citrus year-round, Bee Sweet Citrus is determined to help improve the health of our community by educating them about the health benefits associated with citrus,” stated Monique Bienvenue, Director of Communications, Bee Sweet Citrus. “Partnering with Valley Delicious has given us the opportunity to not only discuss the health attributes of citrus, but to also showcase easy, healthy citrus-inspired recipes to residents of the Central Valley.”
Valley Delicious was created by KSEE 24 to give Central Valley California consumers a more well-rounded understanding of where their produce is grown. Bee Sweet stated in a press release that the segment provides an educational platform for viewers in line with California’s ongoing farm-to-fork movement.
“Valley Delicious is the one show that connects consumers with local farmers,” said KSEE 24 Account Executive Serena Garza. “Informative, educational, and a reminder to support our local economy - we value partnerships with local agribusinesses because it encourages consumers to learn more about their food, and reminds them to keep grocery dollars close to home.”
In addition to the segment giving local growers a chance to showcase their products, the Valley Delicious partnership is also an extension of Bee Sweet’s ongoing digital health campaign #EatMoreCitrus. The company utilizes various social media outlets to provide consumers with citrus-based health tips, recipes, and other industry information.
“Citrus is an amazing commodity because all varieties are healthy, delicious and extremely versatile,” continued Bienvenue. “We’re extremely excited to see how consumers enjoy learning about our products, and look forward to continue sharing healthy, wholesome recipes.”
To watch the latest segment of Bee Sweet Citrus on Valley Delicious via KSEE 24, watch the video above!
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