Bee Sweet Citrus President, Jim Marderosian, Talks Marketing Citrus for Summer and Sweetheart Mandarins
FOWLER, CA - Summer is right around the corner, and with it, the demand for warm-weather treats and snacking opportunities. Now is the time for families to start thinking about what kind of snacks they want to provide for kids on vacation as we look towards June.
“Sweetheart Mandarins are a great alternative to junk food items,” Bee Sweet Citrus President, Jim Marderosian, tells me. “They’re tasty, easy-to-peel, and healthy – making them the perfect summer snack.”
Bee Sweet mandarins are also available year-round. Once the company’s domestic season is over, Bee Sweet sources them through its summer import program which just begun. In addition to being child-friendly, easy-to-peel, and already a single-serving treat, Sweetheart Mandarins offer a multitude of health benefits. One mandarin provides an estimated 80 percent of the recommended daily Vitamin C intake, as well as nearly 10 percent of the daily recommended value of fiber.
Childhood obesity has more than doubled in children and quadrupled in adolescents during the past 30 years, according to the Centers for Disease Control and Prevention. By adding Sweetheart Mandarins into a child’s meal, consumers will be providing kids with a healthy snack while satisfying their sweet tooth.
“Kids of all ages are sure to be huge fans of our Sweetheart Mandarins,” Marderosian, added. “They’re undeniably sweet and extremely healthy. What’s not to love?”
Sweetheart Mandarins are available at your local retailer, and mandarin-specific recipes can be found on Bee Sweet’s Pinterest account at https://www.pinterest.com/beesweetcitrus/.