Blue Apron Launches "Why We Eat What We Eat" Podcast
NEW YORK, NY – If you’re looking for a thought-provoking podcast to get you through the morning commute, Blue Apron’s new podcast Why We Eat What We Eat could be one to queue. Partnering with Gimlet Media, Blue Apron’s Why We Eat What We Eat isn’t another branded, ad-heavy podcast, but instead a poignant, personal, and informative exploration of food-related topics.
“Creating incredible home-cooking experiences is the core of what we do, and by supplementing our culinary products with inspiring content and engaging storytelling, we’ve found that we can connect with our customers on an emotional level, both in the kitchen and beyond,” said Blue Apron CMO Jared Cluff.
Why We Eat What We Eat is hosted by food writer and cookbook author Cathy Erway, host of Eat Your Words, according to AdWeek. The new show will cover topics like the anthropology of food trends, the psychology that inspires the choices everyone makes when choosing what food to eat, and the history of potluck dinners and community gatherings.
Gimlet Media’s Deputy Creative Director Frances Harlow says the goal was to make something different from the already plentiful food podcasts out there. “That’s why we decided to make a show about eating, not about cooking,” says Harlow. “At Gimlet, we won’t make a podcast that’s just a 25-minute advertisement. The brands we work with know that’s not advantageous because people won’t listen to it. With Why We Eat What We Eat, our goal is to tell stories that will resonate with people who have never turned on their ovens, as much as with professional food bloggers.”
As one of the few subscription delivery services that advertises popularly on podcasts, Blue Apron launched Why We Eat What We Eat as a new marketing strategy to engage with more audiences. Along with the podcast, Blue Apron is creating extra content for fans including videos on cooking techniques, exposés on unique weekly ingredients, and blog posts focusing on the service’s suppliers.
The first season of Why We Eat What We Eat will premier October 11, and will run until Thanksgiving. For more exciting industry news, AndNowUKnow will keep you posted.