NEW YORK, NY - With three new celebs signing their name on the dotted line for Daily Harvest, its hard not to get a little excited about this vegan, gluten-free, and frozen meal kit company. Olympic gold medalist Shaun White, celebrity chef Bobby Flay, and actress and entrepreneur Haylie Duff now join the ranks of world’s greatest tennis champion Serena Williams and Oscar winning-actress Gwyneth Paltrow as investors in the company.

In a second round of funding led by venture capital firm Lightspeed Venture Partners, the company—with the help of VMG Partners, M13, Haylie Duff, Bobby Flay and Shaun White—raised over $43 million for the food delivery startup.

“I’m so impressed with Daily Harvest’s quality and approach to good living and healthful eating that I literally begged the founders to let me invest,” Flay shared with Fortune. “The word vegan is now inclusive of everyone interested in living a better lifestyle and Daily Harvest is no exception.”

According to Fortune, the investment comes at a time when the company is adding lunch and dinner to its product lines, after previously targeting the smoothie market specifically. The company now offers overnight oats, parfaits, sundaes, and plans to deliver its lunch and dinner option starting in January, all focused on “superfoods” such as chia seeds, cauliflower, and coconut. Customers pay between $6.99 to $7.99 a cup depending on what subscription plan they choose, the source reports.

“Frozen is what people associate with dinosaur-shaped chicken nuggets,” Daily Harvest CEO Rachel Drori said. “But frozen is actually nutritionally better than what people are buying fresh in the grocery store.” According to Drori, properly frozen foods capture nutrients better than fresh foods that have spent days in delivery.

Want to learn more about the startup that has some of your favorite celebs breaking out their wallets? Check out the company’s website at www.daily-harvest.com.

Daily Harvest