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Bakersfield, CA-

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By ANUK Staff

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01.09.13

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Bolthouse Farms has plans to open its new Innovation Center which will improve the development and consumer appeal of new, all-natural products, and continue to enhance current Bolthouse Farm products across beverage, food and healthy snacks sectors. A ribbon cutting ceremony at the company’s headquarters is slated for January 16, 2013 in Bakersfield, California.

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The company's marketing department will also be making the Innovation Center its home, to ensure a smooth integration of Bolthouse's marketing and merchandising efforts, according to Food Product Design.

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Bolthouse has recently made huge marketing strides with the likes of its Baby Carrot ShakeDowns and Eat 'Em Like Junk Food Campaign.

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Bolthouse was acquired by the Campbell Soup Company in August 2012.

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Bolthouse Farms

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