IRVINE, CA - The California Avocado Commission is ripe and ready to celebrate 40 years in the industry. This October, the Commission has big plans to bless up at PMA Fresh Summit—held at the Orange County Convention Center in Orlando, Florida, October 17th through 20th—with a new booth format and activities to celebrate its ruby anniversary.

“Since its inception in 1978, the California Avocado Commission has been helping to grow avocado consumption with renowned success,” said Jan DeLyser, Vice President of Marketing, in a press release. “PMA Fresh Summit is a unique opportunity to connect with many people in the produce industry; it’s the perfect event to launch the Commission’s celebration.”

CAC will be exhibiting at Fresh Summit—and featuring a slew of birthday innovations to ring in its 40th. At booth #2143, CAC will showcase a two-story booth boasting new California avocado booth graphics—featuring highlights of CAC’s 40-year history—and a selfie-friendly graphic wall showcasing California avocado advertising campaigns.

According to CAC's press release, the booth will feature an upstairs meeting room where CAC will host visiting dietitians from the Produce for Better Health Foundation, as well as other meetings by appointment.

The Commission is also hosting a contest in which show-goers who visit booth #2143 can identify CAC employees in a collage and earn California avocado t-shirts.

“Fresh Summit attendees are invited to share in our 40-year anniversary kick-off at the California Avocado Commission booth #2143,” DeLyser added. “We will have the latest information about the 2019 crop and plan to share new data on the conventional and organic segments of the category as well as ideas for building customized marketing programs for next season with key retailers.”

Don’t forget to stop by booth #2143 to visit CAC; maybe the ANUK team will see you there!

California Avocado Commission