IRVINE, CA – The California Avocado Commission, or CAC, is getting ready for the PMA Fresh Summit.  The event, which takes place from October 17 through 19, will be in CAC’s “backyard” at the Anaheim Convention Center.

“CAC has participated in PMA’s Fresh Summit for more than 30 years and has experienced the benefits from strengthening connections and making new ones through networking and events,” said Jan DeLyser, CAC Vice President of Marketing. “The California Avocado Commission team is really looking forward to continuing that experience this year in our own backyard.”

At the summit, CAC’s booth will focus on the care and craftsmanship that goes into cultivating California avocados as well as the new California avocado labels, according to a press release.  Consumer videos called “A Look Behind the Label” and avocado category data will also be presented.

Additionally, Registered Dietitian Nutritionist and author Michelle Dudash, an award-winning nutritionist and Cordon-Bleu-certified chef, will be in the CAC Fresh Summit booth to share delicious and nutritious dishes that highlight California avocados.

“CAC welcomes retailers and other Fresh Summit attendees to visit the California avocado booth to sample delicious avocado dishes, learn about the California avocado ‘fresh to market advantage’ and get a preview of our 2015 plans,” said DeLyser.

Leading up to and during the PMA Fresh Summit, CAC will be active on social media to leverage event activities and connect with California avocado fans.

CAC will be at booth #2438 at PMA Fresh Summit.

California Avocado Commission

PMA