California Giant Berry Farms Celebrates National Strawberry Month With 31 Reasons to Smile Campaign
WATSONVILLE, CA - The month of May is always marvelous, as the smell of fresh flowers and the promise of new beginnings fill the air and fresh produce departments transform to reflect the beauty of all that is occurring outside. I can think of no better month to be deemed National Strawberry Month, and California Giant Berry Farms’ bright and delicious strawberries should be on every retailer’s guest list for the upcoming celebration.
“With May being National Strawberry Month, we’re taking this opportunity to encourage consumption of berries in fun and unique ways, as well as in day-to-day life,” Kyla Oberman, Director of Marketing, tells me. “Through our 31 Reasons to Smile campaign, shoppers will be able to download an ebook of dessert recipes, be offered coupons, and have the chance to win prizes of VISA gift cards.”
California Giant will have promotable volumes of its mouth-watering strawberries this May through the end of June, and offers customized retail programs to ensure it meets the needs of its partners. In support of these promotable volumes, the grower’s 31 Reasons to Smile campaign encourages engagement with shoppers each and every day of National Strawberry Month.
“Our successful consumer campaigns are designed to celebrate berries, especially during promotional periods of peak supply windows,” Kyla adds. “We are driving shoppers to stores and encouraging them to nourish themselves and their families with fresh berries—because a handful of California Giant berries a day is sure to put a smile on their face!”
California Giant’s Santa Maria, California, growing operation entered its peak supply window as of April 27, and is expected to continue at that level through June with very good quality, despite recent challenges posed by fluctuating weather.
“Weather has played a very significant role in this year’s domestic strawberry season. Southern California strawberry growing areas began their season on time, however, they experienced several weather events including severe rain, hail, and high winds, which caused significant setbacks to the harvest,” explains Kyla. “Now that normal spring weather has finally arrived, we are seeing a quick accumulation of plentiful strawberry volume for the summer.”
With retail opportunities abounding throughout the next couple of months, collecting shopper dollars is an easy task if you’re armed with California Giant’s amazing, high-quality strawberries.
“We hold berry quality at the highest of importance. When you source California Giant berries, you will receive high-quality products that you can count on from growers you can trust,” Kyla says.
I think it goes without saying that you cannot celebrate National Strawberry Month without an abundance of delicious strawberries, so don’t wait to build out those displays with this grower’s top-tier berries.