Chris Veillon Joins Pure Flavor® as Chief Marketing Officer; Matt Mastronardi Named Executive VP

Chris Veillon Joins Pure Flavor® as Chief Marketing Officer; Matt Mastronardi Named Executive VP



LEAMINGTON, ON – As Pure Flavor® continues to see consistent year over year growth, the greenhouse grower and marketer has announced the addition of Chris Veillon as Chief Marketing Officer to the company’s executive leadership team.

Jamie Moracci, President, Pure Flavor“As we continue to grow our retail and foodservice business, we needed to strategically evolve our marketing direction to support our premium line of greenhouse vegetables. In adding Chris to our executive team, we have added a seasoned strategic marketer who not only understands the industry but has been successful in building consumer facing brands over the last 20 years,” said Jamie Moracci, President, according to a press release.

Under the Pure Flavor brand, the company grows and markets extensive varieties of greenhouse tomato, bell pepper, cucumber, eggplant, and living lettuce that is grown in Canada, USA, and Mexico. Founded in 2003, Pure Flavor has experienced significant growth year over year with its expanding product offering.

Chris Veillon, Chief Marketing Officer, Pure Flavor“This is a fantastic career opportunity, I am very excited to join the leadership team at Pure Flavor. The company culture and growth opportunity is unique, which made it even more of a reason to join the Pure Flavor team,” said Chris Veillon, Chief Marketing Officer. “The product base is vast and expanding year after year to meet retail demand. I’m very excited to work with the team to strengthen the Pure Flavor brand position.”

Veillon will be responsible for all initiatives related to conceptualizing and implementing market strategy while providing strategic direction for promotion and advertising, as the new Chief Marketing Officer.

With Veillon’s addition, the company also promoted Matt Mastronardi to Executive Vice President. Mastronardi is one of the founding partners of Pure Flavor and is part of the sales team.

Matt Mastronardi, Executive Vice President, Pure Flavor“These are exciting times for our company. The strategic partnerships we have built with our growers, retail, and foodservice partners, is allowing us to continually extend our reach across North America,” said Mastronardi.

Mastronardi, Jamie Moracci, and Jeff Moracci, Pure Flavor’s CFO, founded Pure Flavor in 2003. With a corporate headquarters in Leamington, ON, the company now operates in 3 countries with multiple distribution center locations providing year-round production.

Pure Flavor will be exhibiting at the upcoming PMA Foodservice Trade Show in Monterey, CA, July 30. Stop by booth #1106 to see Pure Flavor’s product line.

Pure Flavor®



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Pure Flavor

Pure Flavor® is a family of greenhouse vegetable growers who share a commitment to bringing A Life of Pure Flavor™ to...