CMI Expands HERO™ Brand with Snack-Sized Apple Pouch Bags
CMI is expanding its HERO™ brand apple program to include a series of snack-sized apple pouch bags, showcasing Red Delicious, Fuji, Gala, and Granny Smith varieties.
The new HERO™ program will be accompanied by vibrant new packaging inspired by the imagination of children. Until now, the program was largely concentrated in export markets and was branded with a simple black silhouette of a heroic figure. The new look, which will be distributed domestically, brought the HERO™ program to life by utilizing retro styling, bright colors, and by giving the figure a face, according to a press release.
“I could not have been more thrilled with the research that went into launching this program,” said Steve Lutz, Vice President of Marketing at CMI. “Before our pencil ever touched paper, a panel of children drove the look and feel of our direction, so this program is 100% youth driven!”
The HERO™ program will also utilize a website portal that encourages children to be an everyday hero and gives them ideas on contributing both at home and in their community. For parents, HERO™ is more than just a bag of fruit.
Be sure to look for HERO brand™ apples on retail shelves in the coming weeks!
Columbia Marketing International
