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CMI Orchards Reports Strong Sales Growth of Branded Apples; Envy™ and Jazz™ Leading The Charge

CMI Orchards Reports Strong Sales Growth of Branded Apples; Envy™ and Jazz™ Leading The Charge

WENATCHEE, WA - Branded apples continue to drive growth at retail, and CMI Orchards has the sales data to back up that claim. Across several of its brands, the value proposition of apples has spiked.

Danelle Huber, Marketing Specialist, CMI Orchards“Jazz™ and Envy™ join Ambrosia as three of our strongest specialty apples. Consumers are looking for their next favorite apple, and CMI Orchards provides outstanding options. Jazz offers a fantastic sweet and refreshing eating experience, as a snack and in the kitchen. Envy is consistently a stand-out favorite, offering unmatched flavor with its sweet and crunchy bite, consistently good eating quality, and gorgeous red color,” explained Marketing Specialist Danelle Huber.

According to a press release, Jazz apples have jumped into the second position for branded apple sales across the United States, with an overall increase of 13 percent in sales dollars representing 24 percent in volume over the latest 52-week period.

According to CMI Orchards, Jazz™ apples continue to be a consistent sales driver

Jazz apples currently account for 21 percent of the U.S. branded apple category sales. Envy apples showed similar success, with growth in volume of 8 percent year-over-year and a 10 percent growth in sales dollars.

CMI Orchards also noted that Envy™ apples are sought-after by consumers at an increasing rate

The press release noted that Envy apples account for 22 percent of the branded apple category in overall sales.

All of these stats come from Nielsen scan data ending January 23, 2021.

Rochelle Bohm, Brand Manager, CMI Orchards“CMI prides itself on making calculated decisions when bringing on new licensed apples to enhance our manifest and has a strong track record of backing the winners,” said Brand Manager Rochelle Bohm. “With three of America’s top-selling apple brands, plus KIKU®, Kanzi®, Smitten®, Pacific Rose®, and EverCrisp®—many of which regularly fall in the top 10 of all branded apples, CMI is the go-to supplier of branded apples that deliver an outstanding eating experience with proven sales performance.”

Need an apple partner? Look no further.

CMI Orchards

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CMI Orchards

CMI Orchards is one of Washington State’s largest growers, shippers, and packers of premium quality apples, pears,...