CMI Orchards to Showcase New KIKU® Apple Branding at Global Produce & Floral Show; Rochelle Bohm and Loren Foss Detail
WENATCHEE, WA - A new look is headed our way, with CMI Orchards enacting a brand refresh for KIKU® brand apples. Set to debut at this year’s Global Produce & Floral Show, the new and refreshed look will be implemented across all boxes and bags, with artwork delivering emphasis on the unique flavor attributes and superior sweetness of the variety.
“There’s a lot of nods to the details that make KIKU a standout apple,” remarked Rochelle Bohm, Vice President of Marketing. “From the mountain illustration representing the Italian Alps where the apple was propagated—as well as the Enchantments of the Wenatchee Valley—to the chrysanthemum blossoms representing the Japanese meaning of the apple’s name, as well as bees for the importance they play in pollinating our apple trees.”
Bohm went on to note that several highlighted words and phrases accentuate the notable qualities of KIKU brand apples, including phrases like “crisp & juicy,” “power your day,” and “taste the sweetness,” to name a few. According to a press release, the KIKU global brand embraces a dynamic ethos by promoting extreme sports athletes.
“The marketing approach for KIKU varies slightly in the U.S. While KIKU is a low-calorie, low-carb, fat-free treat ideal for fueling a hyper-active lifestyle, the apple has garnered wide appeal among everyday consumers seeking sweet, healthy, and tasty options to energize their everyday life,” Bohm added. “KIKU is the perfect choice for sweet apple aficionados desiring a superior Fuji experience. With its unparalleled brix levels (the standard for measuring sugar content), KIKU stands out as the sweetest apple available in the market today.”
Loren Foss, Sales Manager at CMI Orchards, commented on the state of the crop.
“Thanks to the exceptional weather, we’ll double our organic KIKU volume over last season and see 50 percent growth in our conventional crop,” stated Foss. “We’re also tracking about 10–14 days ahead of last year in terms of harvest timing. We expect to get the full crop off the tree this year with plenty of time to pick all varieties at optimal timing, which should give us an excellent finish, producing fantastic eating fruit.”
We look forward to seeing this brand update ASAP!