Cosmic Crisp® Partners with Lifestyle Experts to Create Spring 2021 Content
YAKIMA, WA - Cosmic Crisp® has experienced enormous growth since it entered the market. Now, retailers are primed to take full advantage of the bounty as we start the new season thanks to increased volume in its second year of distribution. To help retailers maximize this season’s harvest, Proprietary Variety Management (PVM) has teamed up with lifestyle experts Chadwick Boyd, Jake Cohen, and Libbie Summers to dish out a host of new content utilizing Cosmic Crisps.
“Now more than ever, we are all ready for a new season and moments to enjoy simple pleasures with loved ones,” said Kathryn Grandy, Chief Marketing Officer for PVM, which leads the consumer marketing for the brand. “We believe the Cosmic Crisp apple is the ideal ingredient for fresh and unique ways to eat, drink, and decorate for spring. This content from our lifestyle experts is fun, easy, and gives everyone in the family a way to participate.”
As noted in the release, volumes of Cosmic Crisp remain steady, and the brand is keeping a solid momentum with sales and pricing, as evidenced in recent category data.
To help further promote this fresh produce star, PVM is teaming with all-star partners to explore the many uses of this crave-worthy apple to catch consumers’ attention. Chadwick Boyd highlights the perfectly balanced flavor, texture, and versatility of Cosmic Crisp in new Spring recipes consumers can easily recreate from home.
With Passover just around the corner, the Cosmic Crisp team is celebrating the occasion with Jake Cohen. As social media becomes a more valuable tool in this day of technology, easy recipe guides on platforms such as Instagram are a great way to engage with consumers and to provide exposure. According to the release, Cohen’s Instagram reel showing a quick how-to of the Cosmic Crisp Flourless Charoset Cake quickly racked up nearly 13,000 views from his audience.
Libbie Summers, an award-winning author and content creator, brings a fun, festive, and fresh focus consumers would be eager to recreate in their very own homes.
“It’s critical that we encourage consumers to see more than just an apple when they see the Cosmic Crisp brand,” Grandy emphasized. "We know that each buying decision matters. Our goal in all seasons is to inspire shoppers with usage ideas, and the story of Washington State farmers who are passionately growing Cosmic Crisp apples.”
To learn more about the recipes you can share in your aisles to attract yours shoppers, click here for the full press release.
For more ways to incorporate fresh produce into retail promotional strategies, keep an eye out for AndNowUKnow.