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David Bright Shares Exclusive Insights on Grimmway and Cal-Organic Farms' Vegetable Portfolio

David Bright Shares Exclusive Insights on Grimmway and Cal-Organic Farms' Vegetable Portfolio



BAKERSFIELD, CA - It’s always a great time to promote fresh produce. However, something about the fall and winter months sparks inspiration in consumers, leading them to the produce department in pursuit of quality vegetables for family meals, simple snacks for holiday entertaining, and everything else the produce department has to offer during this exciting time frame. Here to help retailers harness the seasonal opportunities on the horizon are Grimmway and Cal-Organic Farms.

David Bright, Vice President of Marketing, Grimmway Farms“The quality and freshness of Grimmway and Cal-Organic Farms carrots and organic vegetables are the products’ best-selling tools, with some care exercised at the distribution and store levels to ensure fresh vegetables are handled with care, hydrated, and stored at the proper temperature,” shares David Bright, Vice President of Marketing. “While baby carrots and value-added are ideal to cross-merchandise with dips for easy snacking and entertaining, these products fit equally well merchandised with protein ingredients for a hearty stew or soup, perfect for cold winter days and long nights.”

As David explains to me, the chill in the air from the change in seasons still allows shoppers to enjoy Cal-Organic Farms’ full array of organic vegetables, from root vegetables to herbs and lettuce grown in the southeast United States and California.

These products are harvested daily and rushed to retailers, allowing consumers to enjoy their favorite vegetables—or discover new ones—at peak freshness.

Cal-Organic Farms’ full array of organic vegetables includes everything from root vegetables to herbs and lettuce grown in the southeast United States and California to herbs and lettuce grown in the southeast United States and California

Cal-Organic Farms will continue supplying organic onions and potatoes through the fall and winter, uplifting two categories that have proven to be staples of most holiday feasts.

“The fall and winter seasons bring holidays, football, tailgating, and gatherings with friends and family—large and small as well as planned and impromptu. Our fresh carrots and vegetables bring visual appeal, flavor, and texture to any table and will enhance any occasion,” David adds. “Baby carrots and value-added carrots are ready to serve from the bag. These products make entertaining easy and offer hosts a variety of shapes and colors to inspire creativity that will delight any guest. There is nothing easier than reaching for a bag of carrots and dip when surprise visitors show up at the front door.”

Grimmway Farms' baby carrots are not only ideal to cross-merchandise with dips for easy snacking and entertaining options, but they fit equally well merchandised with protein ingredients for a hearty stew or soup, perfect for cold winter days and long nights

Buyers, make the most out of fall and winter with the help of Grimmway and Cal-Organic Farms.

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Grimmway Farms Cal-Organic Farms



Companies in this Story


Cal-Organic Farms

Cal-Organic Farms began operating in 1984 with a quarter acre of lettuce and the determination to do things differently. A...

Grimmway Farms

Family-owned and operating in Bakersfield, California, Grimmway Farms traces its roots to a produce stand started by the...