Divine Flavor Nabs Besties Award for Best Email Ad Campaign; Michael DuPuis Comments
NOGALES, AZ - Drumroll please, my fellow netizens, as we present to you the winner of Best Email Ad Campaign…Divine Flavor! At our recent inaugural Besties Awards, our team overwhelmingly picked Divine Flavor for its engaging and captivating email ad campaign, and I got the inside scoop on the creative process.
“It’s a great recognition. Our creative team deserves the credit for this,” Michael DuPuis, Public Relations Manager, tells me. “Our Brand Manager, Luis Urbina, and his creative team do an excellent job trying to capture and highlight products; there are only so many ways that you can highlight tomatoes, cucumbers, and bell peppers. But one thing that he and the team really try to do is incorporate flavor, freshness, and stylistic colors to capture the audience’s attention.”
Divine’s vibrant aesthetic and clean messaging truly align with how we here at AndNowUKnow also cultivate visual messaging. Michael further noted the team constantly thinks outside the box and looks for ways to come up with creative campaigns that speak to consumers’ wallets while on retail shelves in addition to shining a spotlight on the delicious greenhouse-grown products the grower is known for. For, as we all know, our eyes eat first.
“Between the marketing department, Luis, and me, we brainstorm ideas. You get this one opportunity to catch the viewer’s eyes, and it takes a bit of strategy to make sure it’s engaging,” Michael continues. “We are a one-stop shop with core vegetable items, and we feel that our items complement each other very well.”
A recognition well deserved! Stay on AndNowUKnow as we present more industry companies that caught our eye during our Besties Awards.