Duda Farm Fresh Foods Announces Investment in New Product Purchasing Tool; Sammy Duda and Nichole Towell Share
OVIEDO, FL - It seems we cannot escape the news of expanded omnichannel strategies; and it’s a good thing we don’t want to. Aiming to make its own products more widely available, Duda Farm Fresh Foods has invested in an online product purchasing tool. Further cementing its value, the solution is connected to several national retailers and grocery fulfillment operators.
“At Duda Farm Fresh Foods, we are committed to innovation and forward thinking,” said Sammy Duda, President. “This ‘buy online’ investment is just one of many ways we are responding to trends to keep consumers and our customers happy. We look forward to continuing this type of growth in the coming years!”
In a press release, Duda Farm Fresh Foods cites a report from Acosta that states the increased use of online grocery shopping isn't going anywhere. When compared to purchasing habits before the pandemic, 45 percent of consumers report shopping more online for groceries, and 30 percent stated they are shopping less at grocery and mass retail stores.
As such, Duda Farms Fresh Foods has invested in a purchasing tool that will further enhance its in-store product locator to make Dandy® branded products more easily accessible online. Shoppers can simply go to the product locator page on the website then click ‘Buy Online.’
“One of the most frequently asked questions we get from shoppers on social media is, ‘Where can I buy this product?’ So, a few years ago we invested in a more traditional product locator tool that solved this problem,” said Nichole Towell, Senior Director of Marketing and Packaging Procurement. “Now, we are in the next phase of meeting consumer expectations and wanted to make it easier for people to add Dandy branded products directly to their online shopping cart.”
This new asset is expected to benefit sales for Duda Farm Fresh Foods as well as that of its retail partners. The company will be investing in more marketing to bring awareness of the tool to consumers to ultimately increase product purchase.
Interested in seeing how this strategy plays out for Duda Farm Fresh Foods? Stick with ANUK and you won’t miss a beat.