SALINAS, CA - Earthbound Farm, the leader in organic and greenhouse-grown salads, has partnered with Instacart to launch a high-impact Earth Month campaign aimed at inspiring healthier, more sustainable choices.

The multi-channel initiative spans digital, social, and mobile platforms, featuring eco-conscious influencers, targeted outreach via Instacart’s email, mobile channels and a promo code offer for fresh greens (Enter code: FromEarth2You at checkout while supplies last*). The campaign spotlights Earthbound Farm’s fresh greens while reinforcing the connection between personal health and planetary well-being.

On Earth Day, Instacart users nationwide will experience an Earthbound Farm storefront takeover, showcasing the brand’s premier freshness and breadth of organic and greenhouse-grown offerings. This includes Earthbound Farm’s new plant-based tray, which cuts plastic by 95% and is already winning fans in over 1,000 stores in US and Canada.

“Prioritizing the planet should be easy—and with Earthbound Farm, it is,” said Christina Barnard, Vice President of Brand Marketing, in a recent press release. “This partnership brings our mission to life right where it matters—at the moment of choice.”

Together, Earthbound Farm and Instacart are helping consumers make small, everyday decisions that add up to meaningful change—starting with what’s on their plate.

"This new co-marketing solution enables brands like Earthbound Farm to connect with customers in highly targeted ways during key shopping moments,” said Stephanie Paturzo Swingle, Senior Director of B2B Marketing at Instacart. “By unlocking custom promo code capabilities, we’re helping brands drive engagement and create seamless, measurable paths to purchase that inspire customers to shop instantly and form new habits."