SALINAS, CA - Too often, I hear “customized” for fresh produce the way I hear “couture” for fashion. As though it’s a luxury where the generic version will do just fine. But operations and ERP are so much more than buying off the rack versus a tailor-made fit.

Recently, Famous Software employed a multi-level scope to its contributions as a partner. The High Cost of Bad Data: Why Fresh Produce Needs a Single Source of Truth, in its simplest form, is about understanding the total cost of day-by-day decisions. Because the company’s ERP is built around and for produce, it can lean into the make-or-break nature of our industry that each day holds.

Can real-time data integrity improve a produce company’s bottom line? Yes, Famous says assuredly.

“Accurate cost inputs captured in real time allow companies to set prices that reflect current market reality rather than waiting for a periodic sync. This level of reliability is critical for protecting margins in an industry that is rapidly consolidating and becoming more complex,” the company wrote.

Evaluating everything from the right market quotes to the variables that can change as produce makes its journey from the field to the shelf, this breakdown of the sustainable business contributions a produce-specific tech partner offers is definitely worth a second read. Especially when seeking how to apply the knowledge that our industry is not one-size-fits-all.

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