MONTE VISTA, CO – This week, a match made in potato heaven hit the produce industry with Farm Fresh Direct and Cal-Ore Produce announcing a new partnership. The two are joining forces to continue to increase their organic and conventional programs and service the U.S. with cost-effective, one-stop shopping solutions.

“We have had a strong business relationship with Cal-Ore, but we’re formalizing that partnership with their joining our grower-owned organization,” said Jamey Higham, Pesident and CEO of Farm Fresh Direct, in a press release that also detailed Farm Fresh’s new role as the exclusive sales and marketing agent for Cal-Ore. “Cal-Ore has a rich history in the potato business and have always been recognized for their quality, attention to the environment, and their commitment to growing conventional and organic potatoes. Their core values and customer focus make them a perfect addition to the Farm Fresh Direct family of farms, and we are excited to have them join our organization!”

One of the founding members of Cal-Ore Produce is Staunton Farms LP, which began growing potatoes in 1934.

“We are excited about joining the Farm Fresh Direct organization; they have an excellent group of grower owners who share our passion for farming and have a great customer base,” said Sid Staunton, President of Cal-Ore. “We have always focused on farming, but with the sales and marketing expertise that Farm Fresh Direct brings, it will help ensure our fourth-generation farms continue to thrive for our future generations.”

Congratulations, Farm Fresh Direct and Cal-Ore Produce on the new partnership! For more in the works within the produce industry, stay tuned to AndNowUKnow.

Farm Fresh Direct Cal-Ore Produce