Formaggio Introduces Just Add Lettuce, the "World's First 3-D Salad Dressing"
HURLEYVILLE, NY - Capitalizing on the multi-billion dollar bagged lettuce market is the latest innovation in salad dressings: Formaggio’s Just Add Lettuce™, the “world’s first three-dimensional salad dressing.” I spoke with Just Add Lettuce™ creator Anthony Mongiello to find out exactly what a 3-D salad dressing is, and how it’s quickly gaining a compelling foothold in the market.
“Ordinary salad dressings have length and width, but they have no height, no depth. Every Just Add Lettuce™ jar has incredible ingredients like cheese, olives, fresh vegetables – everything you need to make a gourmet salad,” Mongiello tells me. “I wanted to make it easy for consumers to just pick up the container and do what the label says. Just add lettuce.”
Formaggio, most known for its domestic and international award-winning fresh mozzarella products, recognized that its customers were using its cheeses on top of salads, and they were clamoring for something more to complement their healthy dishes. Mongiello wanted a product that was consumer friendly, and wouldn’t require shoppers to look for extra ingredients they’d have to chop and clean up after. Thus, Just Add Lettuce™ was born.
Formaggio currently offers Just Add Lettuce™ in three varieties: Italian, Spanish, and Greek, all in 12 oz. packages. The company has also recently introduced a Bleu Cheese & Cranberries variety.
“The response to Just Add Lettuce™ has been incredible,” Mongiello continued. “And it’s so versatile – people can use it over rice, mashed potatoes, short-cut pasta, and even with a Spanish omelette.”
Looking ahead, Mongiello tells me the company is continuing to go healthy by introducing edamame, quinoa, and kale items to its Just Add Lettuce™ line.
Can’t wait to see how else Formaggio will tap into the produce industry to get the most out of its unique line of salad dressings.
