Fresco y Más Opens 7 New Florida Locations
JACKSONVILLE, FL – Southeastern Grocers’ newest banner is on the rise. Fresco y Más has announced that it has unveiled seven new stores to the chain, which will bring its total number to 18. This news comes mere months after the Hispanic-focused chain’s most recent expansion.
Southeastern Grocers has chosen to add the stores to the South Florida market, including its first location in Broward County. According to a press release, the announcement was made in celebration of the banner’s first birthday. Additionally, the chain partnered with The League Against Cancer to provide medical care for cancer patients in the chain’s community.
“Since opening our doors in Hialeah one year ago, Fresco y Más has seen fantastic success and support from customers in each community we now operate in. The League Against Cancer is an organization our customers have told us is important to them, so we kicking off our first official community partnership by hosting a Profit Day at all 18 of our Fresco y Más stores, donating every last cent of profit to The League Against Cancer,” said Ian McLeod, President and CEO of Southeastern Grocers. "As Fresco y Más enters its second year we continue to be dedicated to providing our customers with an authentic Hispanic shopping experience and supporting organizations that provide invaluable services to the communities we operate in.”
The new stores will feature further enhancements, as the banner builds on its strategy. This includes a refreshed produce department in a farmer’s market setting with a wider selection of tropical fruits. These locations will also offer a Cocina kitchen with ready-to-eat foods, a café with authentic Hispanic food, a Wall of Value section, a new Dollar Zone, and more.
The new stores can be found at the following locations in South Florida:
- 8855 Coral Way, Miami, FL 33165
- 14655 SW 104th St., Miami, FL 33186
- 9565 W Flagler St., Miami, FL 33174
- 7480 SW 117th Ave., Miami, FL 33183
- 12254 SW 8th St., Miami, FL 33184
- 2750 W 68th St., Hialeah, FL 33016
- 6775 Taft St., Hollywood, FL 33024
The seven new stores officially launched at 10 a.m. on Wednesday with an official ribbon cutting ceremony. To further celebrate its year-milestone and historic partnership with The League Against Cancer, the chain made June 14 Profit Day, where all profits that were generated went to the health organization.
“Our staff, patients, and supports are humbled by the commitment Fresco y Más is making with the first-ever donation of this kind in the organization’s history,” said Adriana Cora, Vice President of The League Against Cancer. “This new partnership will allow us to build on the more than 60,000 men, women, and children who will be able to receive world-class medical treatment, screenings, and support from the League Against Cancer."
As retailers across the board look to tap in on the possibilities present within the Hispanic demographic of consumers, AndNowUKnow will continue to report on the growth of Fresco Y Más and other banners.