TUCSON, AZ - To the loyal fans of The Fresh CrEd podcast, keep reading. Alongside their team, Co-Hosts Craig Slate and Ed Bertaud are expanding the program to keep up with the needs of our ever-evolving industry.

“It’s been an exciting ride over the last three years. We have grown The Fresh CrEd from two friends with a passion project to share our experiences in fresh produce into a real platform exploring fresh produce leaders while pushing relevant industry information to the masses. It’s a journey that has exceeded both my and Ed’s expectations,” Craig Slate, The Fresh CrEd, Co-Founder and Chief Executive Officer of SunFed, stated.

As it expands the platform, the Fresh CrEd show is also expanding the conversation. Paul Manfre of The Credible Vegetable report will launch on Friday, March 29, 2024, and then post weekly on Friday thereafter.

“[…] I want to share my love of this business and open a window to all the players it takes to bring you that delicious produce you should be enjoying every day. You are invited to stroll down memory lane with me—and take a few side trips as well—as we help increase your understanding and consumption for all of us,” Manfre, General Manager of TOP KATZ noted.

Slate elaborated on the contents of the show.

“Weekly, Paul will discuss current and produce industry-relevant topics and close with a dry veg market report looking at the previous and current week, as well as future pricing and trends. Our goal with Paul’s report is to reach past the front office of the produce world and connect with produce sales teams, produce managers, and passionate consumers looking for insight into our world of fresh produce. In the end, our intention is to help contribute to increasing fresh produce consumption and understanding,” Slate elaborated.

Ed Bertaud, Director of Retail Sales for IFCO, and Co-Founder of the podcast, shared his thoughts on the platform’s expansion.

“I’m also thrilled to see how we continue to grow and expand from what began as online conversations between myself and Craig. Interviewing and learning from top leaders in fresh produce, as well as leaders in other fields, has been very rewarding,” he said. “These days, most of our conversations are taking place live at the largest fresh produce shows in the industry.”

For example, Slate and Bertaud will be at the upcoming Viva Fresh Expo.

Closing with thanks to their supporters, The Fresh CrEd team would like to single out industry friends and trade associations that have been supporters since the inception. These groups include, but are not limited to Texas International Produce Association, International Fresh Produce Association, Organic Produce Network, and Southeast Produce Council.

To know more, click here.

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