Freska Produce International to Launch New Line of Fresh Mangos Featuring Disney Characters
Freska Produce International, LLC will launch a new line of fresh mangos in spring 2014. The new line, which features beloved Disney characters on packaging such as stickers and display bins, will feature four varieties of Mexican mangos: Tommy Atkins, Kents, Keitts, and Ataulfos.
As the new line arrives in grocery retailers nationwide, characters will rotate throughout the program for special promotions and marketing tie-ins, according to a press release. The intention of the program is to help increase mango consumption among families and children.
“Mangos are a highly nutritious and delicious fruit,” said Gary Clevenger, partner at Freska. “We look forward to increasing consumer consumption of mangos with the appeal of Disney characters and promoting a healthy lifestyle for families.”
As one of the most versatile fruits available, mangos can be made into smoothies, as part of a salad, or be featured in main courses and desserts.
