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Frieda's Specialty to Host

Frieda's Specialty to Host "School of Purple Magic" Preview for SEPC 2017



LOS ALAMITOS, CA - As we edge closer to this year’s Southern Exposure in Orlando, Florida, Frieda’s Specialty Produce is extending an invitation to its “Frieda’s School of Purple Magic” Preview Day.

Karen Caplan, President & CEO, Frieda's Specialty Produce“Purple produce is a major 2017 food trend, and no one knows purple like we do. After all, we have been working with our clients on ‘Power of Purple’ since 2013,” said Karen Caplan, most days the company’s President and CEO, but this weekend the Headmistress of Frieda’s School of Purple Magic.

Supporting the “Magic in Produce” theme of 2017, Frieda’s invites attendees to activities at booth #620 on Saturday, March 11, according to a press release.

“Shoppers really respond to a big, bountiful purple destination display. National media is buzzing with purple produce trends this year, featured everywhere from NBC’s TODAY show to Consumer Reports,” Karen continued. “Retailers, wholesalers, and foodservice providers must take advantage of this hot trend.”

Those interested in being students to this event, which includes discovering top selling purple produce like Stokes Purple® sweet potatoes and other trending specialty fruits and vegetables at the booth, can call Frieda’s “admission officers.”

Happy learning and magic making!

Frieda's Specialty Produce



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Frieda’s Specialty Produce

Frieda’s Specialty Produce has been inspiring new food experiences for friends, families, and food lovers everywhere since...