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Frieda’s Try This Not That® Campaign Adds a Splash of Color to Produce Departments

Frieda’s Try This Not That® Campaign Adds a Splash of Color to Produce Departments



LOS ALAMITOS, CA - Frieda’s Try This Not That® campaign is challenging retailers, wholesalers, and foodservice distributors to add a splash of color to their produce departments or holiday menus. The effort aims to help Frieda’s clients brighten otherwise drab Fall holiday produce sets with stunning fruits and vegetables to drum up greater attention and sales.

Karen Caplan, President and CEO“On the consumer side, we are encouraging shoppers with our Try This Not That® campaign to use new ingredients in their traditional holiday dishes, like Stokes Purple® Sweet Potatoes instead of orange sweet potatoes, or Meyer Lemons instead of conventional lemons,” said Karen Caplan, President and CEO of Frieda’s Specialty Produce. “Not only are shoppers coming to stores and restaurants looking for specialty items, retailers and foodservice also benefit from the gorgeous colors of these fruits and vegetables in their holiday displays and menus, attracting shoppers and diners alike.”

According to a press release, some of Frieda’s more colorful holiday offerings include:

  • Purple: Stokes Purple® Sweet Potatoes (conventional and organic), Purple Snow Peas, and Purple Cauliflower.
  • Red: Red and Chioggia Striped Beets, and Organic Black Arkansas and Winesap Heirloom Apples.
  • Yellow/Orange: Gold Beets, Orange Cauliflower, Cape Gooseberries, Meyer Lemons, Fuyu Persimmons, and Organic Crimson Gold Crabapples.
  • Bright Green: Green Dragon Apples, Organic Calville Blanc Heirloom Apples, Romanesco, and Green Cauliflower.

When I imagine the holidays I think of bright colors, so it’s great to see Frieda’s taking the initiative to help bring more color to produce displays!

Frieda’s Specialty Produce



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Frieda’s Specialty Produce

Frieda’s Specialty Produce has been inspiring new food experiences for friends, families, and food lovers everywhere since...