Frutura Prepares to Acquire TerraFresh Organics; David Krause and Greg Holzman Share
REEDLEY, CA - Making waves across the ocean of fresh produce, Frutura acquired Dayka & Hackett and Agrícola Don Ricardo earlier this summer. Now rocking the boat once again, the sales and marketing network has wielded its Dayka & Hackett subsidiary to form an agreement that sells majority ownership of TerraFresh Organics to Frutura.
“Adding a solid organic team to our roster of excellent companies was absolutely on my radar,” said David Krause, Frutura’s Chief Executive Officer. “But we weren’t willing to ‘settle.’ We wanted to partner with an organization with an already proven track record of success in organics. What Greg and Steve built at TerraFresh matched our expectations, and this is a good day for the Frutura family of companies.”
TerraFresh sources high-quality organic citrus, mangos, and table grapes domestically and internationally, a press release explained. Following the acquisition, the supplier will continue to be led by Founders Greg Holzman and Steve Akagaki, who were early advocates in the organic sector, joining forces in 1987 to convert a traditional apple orchard to an organic farm and forming a new company.
Frutura’s founding vision aligns with that of TerraFresh through an intent to supply the marketplace with the fruit varieties discerning customers expect, regardless of season. TerraFresh has built relationships with organic growers around the world and expects that network to expand because of the addition of Frutura’s significant international footprint.
“When Steve and I met with our team to share this news, the ‘why’ was simple,” said TerraFresh Organics Co-Founder and Managing Partner, Holzman. “It’s all about accelerating growth. We’re excited to scale up our operation and in particular, work closely with Dayka & Hackett. Steve and I greatly admire what Tim and his team have achieved, and we plan to capitalize on the exponential growth of organics in the years ahead.”
What else might Frutura have its sights set on? AndNowUKnow will let you know as soon as we find out.