Giorgio Fresh Celebrates 90th Anniversary with New Packaging
TEMPLE, PN - The saying goes that the old grey mare sure ain’t what she used to be, but Giorgio Fresh proves that our industry just gets better with age. After 90 years of successfully catering to consumers, the company is celebrating its accomplishments with the unveiling of its new packaging at this year’s PMA Fresh Summit in Orlando, Florida.
“Giorgio has a beautiful and rich history that started in 1928 when Pietro Giorgi built his first mushroom house in Temple, Pennsylvania and started our long-standing tradition of growing high-quality,” said Greg Sagan, Executive Vice President of Sales and Marketing. “As we head into the tenth decade of service to our customers, we are proud to offer the same quality in packaging that speaks more to today’s consumer.”
The company’s new look is a result of introspection, as it recounted its leadership in category innovation and insights. It looked to a packaging refresh and interactions with consumers to create its new packaging. The less-is-more appeal showcases a clean and simple label with bold colors to stand out on the shelf. With sleek and bright new labels that are color-coded by subcategory, the products invite consumers to check out the website for hundreds of recipes, according to a press release.
The company will debut its new look at its PMA booth, where attendees will be able to check out its open footprint that proudly showcases its Wall of Innovation, a cooking station, and a Giorgio coffee stand.
To find out how your retailer can bite into the new offerings from Giorgio, stop by booth #2872. Cheers to good coffee with a great-standing company that is celebrating its 90th anniversary! See you there!