Grimmway Farms has always been a family run company since its inception in Bakersfield, California and a family the Grimmway crew definitely is. Through a unique and intriguing marketing strategy, the company is presenting a video series, that communicates the message that is at the heart of Grimmway Farms: produce is about the people. The series of videos features the many faces of Grimmway and educates both consumers and buyers alike on the story and philosophies of the company.

Bob Borda, VP of Marketing, tells AndNowUKnow, "These videos highlight the pride and ownership found within our company. We are completely transparent to our workers, customers and consumers alike. Our passion for farming and providing the finest quality products is captured throughout the videos." Each storyteller reveals a different side of Grimmway, from Manager of Organic Operations, Brandon Grimm's memories and experiences with his father and uncle to Director of Nutrition, The Biggest Loser Resort, Derek Johnson's take on what's in a carrot.

Grimmway Farms was started by Bob and Rod Grimm who initially farmed corn and had their sisters sell it at roadside stands. The Grimms discovered that carrots were a great rotation for corn, President, Jeff Meger, states of his father and uncle while standing in a field of carrots, "And that blossomed into what you see today."

A host of faces from the Grimmway Farms family share their stories in these videos, from Kevin Pascoe, VP of Farming Operations; Lisa McNeece, VP of Foodservice Sales and Javier Juarez, Fresh Processing Manager; to Shem Oesch, GM Fresh Processing; Luis Guzman, Harvesting Supervisor; Michael Riccomini, Director of Food Safety.

Check out the Grimm Way!

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Grimmway Farms