Grocery Outlet Launches First E-Commerce Offering in Partnership With Instacart; Eric Lindberg and Carolyn Everson Comment
EMERYVILLE, CA - The team at Grocery Outlet Holding Corp. will remember this day, as the company just made a first-ever move to fortify its operations. In partnership with Instacart, Grocery Outlet is launching a pilot program to offer its own e-commerce shopping experience for the first time.
“The pandemic has changed the retail experience and how people shop—advancing e-commerce by a decade in just a year and a half,” said Grocery Outlet Chief Executive Officer Eric Lindberg. “We think it’s important to make our great-value products available across another platform and to a greater audience, introducing Grocery Outlet to customers who may not have shopped with us before. Consumers are telling us that convenience is more important than ever—and we are listening. We’re using this program with Instacart to continue expanding the strong foundation of touching lives for the better that Grocery Outlet was built upon 75 years ago.”
The program will run for six months across 68 of the retailer’s California-based stores. Through Instacart, products from Grocery Outlet’s independently owned and operated stores will be available for same-day delivery, allowing customers to get what they need delivered quickly and affordably, while also maintaining the unique in-store treasure hunt experience.
As explained in a press release, Instacart will provide additional accessibility and convenience to Grocery Outlet customers through this platform. In this way, Instacart serves as a retail enablement partner, aiming to create the best e-commerce offering possible for grocers.
“For 75 years, customers have relied on Grocery Outlet to feed their families, and we’re proud to now partner with them to bring their incredible brand online for the first time ever. Customers can now have Grocery Outlet’s unparalleled selection of affordable groceries and pantry staples delivered from the store to their door in as fast as an hour,” said Carolyn Everson, Instacart President. “We’re proud to unlock this new e-commerce solution for Grocery Outlet and create even more ways for their customers to save no matter how they choose to shop.”
Cheers to Grocery Outlet as its team rejoices in the excitement of this first-ever launch.