Honeybear Brands® Prepares for Apple Import Season; Don Roper Comments
ELGIN, MI - Bringing forth solutions to the buy-side, Honeybear Brands® offers key varieties from the Southern Hemisphere to fill potential supply gaps. Promotable volumes are currently arriving on both the East and West Coasts, so retailers have the chance to stock up.
“We invested heavily in our dual-hemisphere supply chain program more than two decades ago, and it has proven to be a real point of differentiation for our retail partners,” Don Roper, Vice President of Sales and Marketing, said. “With our Chilean growing partner Frusan, we have, in our opinion, the largest and best Honeycrisp production in the Southern Hemisphere.”
A release explained that Honeycrisp’s availability had been significantly affected by lower production this year, but Honeybear’s import crop will help provide summer supply. Availability for the Honeycrisp import crop starts in late April, and other conventional and organic varieties of apples and pears are already arriving at U.S. ports.
“Honeybear provides large-scale, year-round supply of both conventional and organic Honeycrisp with the same premium quality retailers have come to expect,” continued Roper. “By utilizing our production and distribution facilities on both coasts, we partner with our retailers to deliver the lowest landed cost programs to help drive top line sales. Our import supply will be 40 percent higher by volume this year, and we will import apples on both coasts, allowing for more supply chain flexibility.”
The Chilean crop boasts a unique eating experience, with the growing conditions striking that sweet spot of warm days and cooler nights. The company’s team on the ground also does precise work in growing, picking, and packing quality apples.
Last but not least, Honeybear’s signature apple, Pazazz®, will be refreshing supply from the Southern Hemisphere in June.
Apple programs will be looking fresh this spring and summer! Be sure to keep your eyes on us here at ANUK for the latest.